Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Giulia G•
Feb 29, 2016
I did not a lot about marketing in general, and even less about digital marketing. Having started a business with a friend, with an archaeological background, I felt like in the middle of a dark forest. This course is really well organized, the concepts are well explained and you have really the chance to understand the subject with case studies and assignments. I strongly suggest it!
por Justin R•
Apr 01, 2016
I give this course 5 stars! I learned a lot and I like the hands on activities. The only thing I would change is how the assignments are graded. I know that they're graded by our peers but I don't think that everyone knows how to correctly grade assignments. I received some low scores and I disagree with them. I answered all of the questions with enough detail to be at least "good."
por karen c g k•
Nov 18, 2017
Highly recommended! You don't know what you don't know until you pick up the knowledge through this course. Totally worth for the money and time spent. I particularly like the assignments which I think it's a very good brainstorming section and a best way to remember what has been taught in the course. I'll definitely continue with the rest of the digital specialisation courses.
por Arun S•
Apr 14, 2017
Loved the way the concepts are introduced with real life examples of companies that are redefining how they do marketing by involving the customer, every step of the way and making them an integral part of the journey.
I am looking forward to the follow-up courses on this topic. I'd recommend it very highly to anyone who's eager to learn and understand more about this topic.
por Juan P•
May 01, 2017
Really great course. I really enjoyed the activities, the practice in a course is fundamental for the success of acquiring knowledge. I definitely recommend it to anyone who wishes to learn the basics of the marketing mix, in the digital context. Aric is really clear explaining the subjects, but again, the course's success is based in the practice exercises of each module.
por Ramona M•
Mar 11, 2020
Perfectly structured course! Gives very good understanding of the basic concepts and its implication in digital environment, and gives an opportunity to understand where to continue self-learning! Personally I am currently on a maternity leave thinking on changing profession and coursera app gave me an excellent opportunity to continue learning at difficult routine days!
por Yassin Z•
Nov 18, 2017
This course is a must take , very helpful , easy , lots and lots of info and knowledge
the study cases is very good it really helps in the study .
the videos the readings ... very easy , not too long
best thing is prof Aric , is a smart men and knows how to delivery the knowledge to you.
i love to thank coursers and University of Illinois , and a BIG huge thanks to Prof Aric
por José J F C•
Feb 24, 2016
As a Marketing enthusiast I found this course very interesting and with a refreshing approach to Marketing, namely making bridges to the new digital tools and how they impact on the Marketing Management. Finally I was a septic about e-learning and this course surprise me as it is very engaging and well structured. Congrats to all of the people who develop this course.
Jun 02, 2017
Despite I couldn't complete all the course assesments because I can't afford that now, I really enjoyed all the lessons and I'm very happy with my increase knowledge about 4P's of marketing with a new perspective. This was very usefull to pay attention at new paths to make business trough the collaborative digital community.
Congratullations for the excelent work!
por JAVIER D S•
Dec 27, 2018
Thank you for the opportunity to study in this great platform, thanks Coursera, without your support, I could not access quality education, in my country it is difficult to access this type of support and you have given it to me, I hope to continue counting on your help economic to spread among my students the quality of universities like Illinois. Thank you.
por Thanh H P W•
Dec 25, 2017
This course has equipped me with rich knowledge about Digital marketing at its foundation. All the readings are very interesting too. I love doing the assignments, which urged me to dive deep into each subject. As a non-native English speaker, I found the instruction, structure of the professor and content are easy to follow. Thank you for a fruitful course!
por Diana T•
Mar 15, 2019
It does not repeat the common wisdom you will find in the regular textbooks. The course seeks to introduce new trends especially in the digital context. Highly recommended, also for more experienced marketing specialists. The linked articles could be updated, but I really enjoyed all included materials and after finishing I definitely feel more competent.
por Safwan H H A•
Nov 03, 2017
Dr. Aric Rindflesch,
Thank you for everything you have done in this course. I really benefited and got many new skills as well. I'm totally interested in what you provided in the course such as cases study, 3D laboratory and the interviews with some scientist.
I hope I'll be able to get another course with you in the near future.
May 14, 2017
This is a very insightful and engaging course ,unlike other courses one may find on Digital marketing which focus on social media,this focuses on the power of digital route and not just medium.
Found the Professor Aric Rindfleisch very very dedicated and structured in the classes conducted.
I am extremely thankful to have attended this class.
por Jana S•
Nov 06, 2016
The professor has clearly taken time to make the information as clear and concise as possible, which is highly appreciated. I think anyone who has an interest in understanding how new digital tools are shaping marketing decisions would highly benefit from this course as the information is as clear as it is crucial. I'm looking forward to the next class :)
por Swati P•
Mar 18, 2018
Being a novice to this field this course provided me a good insight in the field of Digital Marketing. I started this course with intentions to add a new stream in my career and it proved 10 on 10 in that aspect. Looking forward for the remaining courses to gain a bit more in this field. Thanks to course era team for such a fabulous and detailed content.
por Bernadine W•
Sep 21, 2015
Excellent, interactive course! I enjoyed the assignments (both writing and reviewing of peers work). The quizzes were not obvious and did not require simple regurgitation of info but actual thinking! I found the lessons on DBI, PWYW and Choice Engines very interesting. Well done Aric and crew, your passion for marketing comes through in the lectures.
por James-Anthony G•
Nov 13, 2015
Prof. Griffiths is outstanding! You inspired me each and every week, even when the topic weren't on my 'most desidered' list. You are information and entertaining, thank you! Thank you for your brilliant knowledge in this field and encouraging me each and every week. I look forward to International Organization Management, any idea when this may be?
por Hemant S•
May 23, 2016
This course is knowledge heaven for someone looking for great insights into the field of Digital Marketing. Professor Aric Rindfleisch and University of Illinois have beautifully structured the course by blending both theoretical and practical aspects into this 4-week information curve that will meet all your needs with regard to Digital Marketing.
por JEYAKUMAR S•
Mar 20, 2020
This is Not just for Digital marketing, I have been in the business for last 20 years. But what i knew was only traditional Business process of all the areas. Once i started the course, I felt like i am learning new things every in the digital world. Young or Old, student or Executive, I strongly recommend this course.
Thanks Dr. Aric Reindfliesh.
por Maksym F•
Jul 25, 2018
This course was intensive. It was loaded with readings and audio materials; so, after I understood the logic, I decided to devote a fixed amount of time each day to proceed; and I succeeded. This really provides a good update on the recent changes in marketing that we observe with the rise of digital tools. I thank Coursera for this nice learning.
por Asha P•
Oct 21, 2019
Peer review was a good way to get an insight into what my classmates were thinking. That being said making it optional will help people complete the course quickly without having to wait on assignments to grade. Secondly, the cases were excellent but still 10 years old. It would be good to do a more recent case study (issue from last two years).
por Arpita P•
Nov 18, 2017
I am a graduate student of MBA in Marketing. This is the first time I have taken a course on Coursera and it has been an amazing experience. This course has provided me with so much information and helpful resources to study. It is a well-organized course with readings before a lecture, videos, case studies, assignments and quizzes. Delighted!
por Amin k•
Oct 28, 2016
I took some online course from other websites about SEO and digital marketing before, but this course is different ! It goes deep in marketing concepts and help students to gain new ideas about how to marketing in a digital world !
This course has many valuable peer graded assignments which help students to understand course's materials better.
por Deborah K•
Oct 19, 2018
I enjoyed this class very much! I was impressed with Prof. Aric's teaching style and the way he used interesting case studies to give us examples of how digital marketing techniques worked (or didn't work) in the real world. The projects gave my critical thinking skills a workout. Loved my first Coursera course and ready to dive in for more!