Well firstly i want to say that i am very grateful to have this great course with an excellent instructor as professor Aric Rindfleisch. he made me more passionate about marketing. i wish him more success and best of luck. And finally would love to thank my peers for supporting me in this course.

Great course, as a trained scientist in drug discovery, marketing is something that I have never study before; however, Aric has made this course simple and all materials are easy to understand. Definitely will recommend this course to anyokne who is interested in knowing how 4Ps work in reality.

This is a rewarding course which enlightens me about the impact of digital tools on marketing nowadays and I am inspired by the ideas like crowdsourcing and pay what you want. As a marketer myself, I think I may can apply those what I have learnt through this course in the real business world.

Marketing in a Digital World is a wonderful course for students intending to begin their career in Marketing. It teaches the basics of Digital Marketing, easy for a layman with no experience to understand. I enjoyed solving the practical case studies as it gave insights of real corporate life.

Excellent course! Besides to the content being very good, knowledge exchange analyzing peer work around the world brings a broader view of marketing. Different analyzes, different points of view make you think more about other cultures and how to relate a product / service around the world.

This course opened up my mind! I am inspired to keep reading about the advancements in the digital world, so as make my own innovations and stay relevant in this fast changing digital world. I can't wait to take the rest of the courses in this Specialization. Thank you Aric and Classmates!

Recommend to take this course because the contents are prepared detailed and well. There are also some videos for interviewing the students in the campus to let us know more polls in the reality. Interesting to learn with many case studies and make us absorb more quickly and not too dull.

I loved this course, proffesor Aric is a great professor, uses actual cases and is very understandable.

The class is dynamic, I enjoyed it and learned a lot of things I did not know existed as a concept. It has been a huge input and a good addition to my career.

I recommend it very much.

Best course I have done so far in Coursera. The professor has the simplest solution to every problem. I look forward to doing the specialization. Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning

I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.

Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.

It has changed my view of marketing and give me tools for my job !

Thanks to the team and the other students of the session with their comments.

Davy

Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.

I was in the middle of marketing management by Philip Kotler, and I picked up this course. This course is easy to apprehend and it changed my perception. After completing the course, I realized that I can pursue the digital marketing course and read the book, simultaneously.

The course is excellent. It combines academic insightshands-on experience as well as up-to-date insights into resarch - all of this presented by a Professor with a deep understanding of the topic, presenting it in a very pleasant and motivating manner. You´ll be surprised !

This course is very systematic and easy to understand with good pratices. But one thing I think can be improved is that this courses is a bit old and the materials are kinda old too, they are like from before 2008 and even 2001. It would be better to update some materials.

This is my first ever online course in my whole life, and I must say, EACH SECOND I'VE TAKEN THIS COURSE WAS DEFINITLY WORTH IT! Thank you Coursera! Thank you U of I! And most of all, thank you to one of the best lecturers - Professor Aric Rindfleisch! Defintely THE BEST!

Was a super interesting course accompanied with articles and videos. I highly suggest this to anyone who is willing to give up 1-2 hours, 3-5 days a week to keep their brain a bit active and learn something new. Was definitely worth it! Interesting subject matters too!

Muito bom. Recomendo para todo profissional que deseja atuar no mundo do marketing. Este curso ajuda a entender como as ferramentas digitais estão mudando os conceitos chave do marketing, bem como ditando novas regras na troca de experiência entre empresas e consumidores.

Marketing in the Digital World is a very interesting course, i have done my Master's in Marketing a decade ago so this course helped me fill the gap and i could catch up to what was happening in the digital space. New concepts and new perspective. Highly recommended !!

Excellent overview of how marketing has changed as a result of the digital world. I highly recommend this course as a great update for any marketing professional who has not updated their skills to understand the powerful impact of digital tools on the marketing mix.

Very good course . I would suggest everyone to take this course as it is very innovative with great ideas and case studies . Professor Aric has explained everything in detail about the current scenario of marketing and how the world is changing digitally . Thank You !

Amazing course! I have learned a lot about new disruptive technologies and innovation as addition to a digital marketing. I enjoyed greatly a practical side of the course. Well done and thank you Professor Aric and all the staff responsible for developing this course.

That was useful and interesting especially for beginner in digital marketing. Very accessible lectures and very informative additional interviews. There were some problems with case studies (StarBucks, RedLaser), but they were solved during the progress. Many thanks!

One of the best course in Digital Marketing for those who need to understand the concepts of Digital Marketing. I enjoyed all the modules and particularly right assignments based on the topics which makes the student to relate the concepts with real world scenarios.

It was an interesting course. General marketing concepts were discussed, marketing mix, many examples and many essays.

Unfortunately, I can not say in which areas the course was bad) This may limit development within the allotted time? :)

Thank you for the great class!