Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Apr 03, 2020
The course was so helpful for me because i am marketing student and i don't have prior knowledge of digital marketing ,this course helped me a lot in developing basic knowledge in digital marketing .
por Rebecca R•
Dec 30, 2016
Really good course! I liked the structure, the materials, and most assignments. I felt like I gained valuable knowledge; this is a good introduction to marketing today!
por Calvin C•
Oct 24, 2019
I like this course, it gave a preview to digital marketing. This course elaborate how digital era change 4Ps in Marketing mix. The case study presented were relatable
por John N•
Nov 21, 2016
Very simple. Almost too simple. Fortunately, this seems to be an intro course, as the next courses in the specialization are much more specific with better content.
por Himanshu D•
Sep 08, 2016
Wonderfully designed course. Great insights about co-creation, pwyw and other concepts. Thanks to the instructor for wonderful exercises. They were really relevant.
por NEHA M•
Sep 18, 2019
Great course for people looking to know more about new digital tools and their uses in Marketing! Just to clarify, this course is different from Digital Marketing.
Mar 09, 2016
The content is great and the professor is excelent to engage the audience.
The excercises are focused to the practise of theory presented during the videolectures.
por Mirela P•
Mar 19, 2018
The information could have been more brief, you don't really need 7h per week in order to finish the assignments. Other that that the info is ok for a beginner.
por Latona O•
Sep 23, 2018
This course was great and i enjoyed it but i noticed that my peers work are not recent, they have been posted since, some of them 2015 and I did not like this
por Priyanka R•
Dec 08, 2017
A comprehensive & detailed introduction to the course giving out detailed guide to the 4Ps & implementation of digital marketing through the spectrum of 4Ps.
por Regina R•
Apr 07, 2020
Very practical course with a lot of example to clarify contents. In my opinion, it could be better to add more technical information and papers to download.
por James C W•
Sep 20, 2016
This class certainly forced me to think about the future of marketing and traditional retail.
The peer reviewed grading system left something to be desired.
por Vesna P•
Feb 01, 2019
I love the course but I don't like waiting for the other peers to finish assignments because it's slowing my pace and gets me out of the mood for learning
por Masrur R F•
Jun 07, 2017
I think this course was more or less an introductory one. Though it had very innovative ideas, but more advanced concept inclusion would have been better.
por Virginia A•
Jun 06, 2017
La parte a la que tienes acceso de forma gratuíta está muy bien, la pena es que no todos los videos tienen subtítulos en español pero se entienden bien.
por Jovi R•
Jul 30, 2019
After taking the course I can appreciate the wealth of information provided and I am also grateful for the vocabulary that I have learned along the way.
por Keith K D•
May 04, 2019
Very good course, having a degree in engineering I not much interest in marketing but I learned a lot Gave me an appreciation of Marketing as a subject.
por Sebastián Q•
Sep 04, 2019
Great course and introduction to marketing. However, it would be 5 stars if the program and examples would be a little bit more updated to 2019 context
Nov 22, 2016
Хочу сказать , что этот курс сильно повлиял на мои взгляды моего будущего, могу сказать , что если вас интересует интернет и маркетинг , то go for it
por Carlos M B d S•
Jan 13, 2020
The course is quite good, but I think should you update your references and a few lessons as well. Some of them are dated from 2015 or before that.
por Daniel A•
Jun 14, 2017
I did learn new concepts and ideas during the course, however some of the articles offered for study are quite old when it comes to internet years.
por Vlad O•
May 02, 2017
The course is fascinating. Abundance of examples and cases studies makes it stand out. Definitely lots of insights and fresh thoughts on a topic.
por Sanket P•
Oct 18, 2015
This is an excellent course which extends knowledge about the various marketing strategies that firm are adopting in this changing digital world.
por Dan S•
Jan 13, 2020
Good course, high level. I found the references a bit dated at this point, but the concepts remain true. Likely need to update the content soon.
por Pablo B•
Jun 12, 2017
Great course...I'd highly recommend it.
And peer-reviewed assignments are easy and helpful, to see how others process and apply the information.
por Paula J•
Jul 11, 2016
Great introduction to Digital Marketing. I was able to obtain great insights on how the digital world impacts Marketing and consumer behavior.