Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Marcel W•
Oct 27, 2015
I really loved this course. It was very diversified with different sources and mediums. The course teaches not only the basics and the current situation but also goes beyond and introduces new technologies that will have profounf impact on digital marketing.
por Nida A•
Aug 15, 2017
As a person with no prior experience, this course has provided me with the necessary tools to be introduced to Digital Marketing. The resources were easy to digest, the instructor has a nice ability to simplify concepts and the material itself is enjoyable.
por Phuong X P•
Oct 12, 2016
A very useful course with so many interesting exercises and real examples about Digital Marketing Mix strategies of various businesses. I feel like I learn even more practical knowledge about marketing here than at school! Thank you ASU and Professor Aric!
por Ashish M S•
Dec 14, 2018
Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.
por Mateo J U•
Nov 21, 2017
Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended
por Anthony T•
Feb 12, 2019
Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.
por Lin A•
Sep 11, 2017
I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!
por Nickie Y•
Aug 29, 2017
Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.
por Carlos A G•
Mar 11, 2019
It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!
por Marcia A d S•
Feb 14, 2017
Great Course! I loved the first module of Marketing in a Digital World. Professor Aric Rindfleisch is excellent. The material and exercises give full comprehension of the subject even for the ones without Marketing background. I would recommend it.
por Karan B•
Aug 22, 2015
It is a course which gives a great head start to someones who wants to make a career in digital marketing. All the points are cohesively and neatly explained and are well substantiated by relevant examples which makes the course easy to comprehend.
por Bobo C•
Apr 20, 2016
This course motivate the students to study further on Digital Marketing with the carefully designed syllabus. I love this course and the lecturer and regret this course is too short. I would have a comprehensive version of this course with the sam
por Leonardo U L N•
Aug 01, 2018
This course is very interesting because I could learn a lot about the marketing in a digital world, also, I Learned about new tools and new opportunities areas for to apply investigation.
In my point of view this course was wonderful.
Thanks a lot.
por Philip O J S•
Feb 20, 2017
I have no back background whatsoever in digital marketing, I thought the course will be very complicated. Digital marketing was taught using terms that I could easily understand and grasp. It was very informative and I have learned a lot. Thanks!
por Perley-Ann F•
Sep 28, 2016
Terrific course covering the full marketing mix with respect to digital - truly enlightening and with tons of ways I can improve my new venture - great videos that are well laid out and beyond interesting to watch. I highly recommend this course
por Santosh I•
Feb 06, 2016
This course is very well presented, has the right mix of video lectures, exercises and reading material to keep engagement level high. I learnt not just the theory but saw it working in practice. Excellent work by Prof Aric Rindfleisch and team!
por Sharron S•
Feb 27, 2017
The course provides lots of great examples to explain the concepts and theories in the digital world of Marketing 4P. The exercises are well selected to help us internalize and reapply what we've learnt into the business cases. Highly recommend
por Jean-Loïc D J•
Sep 21, 2016
This class was very well designed and lectured. I have a engineering background but in the first week of this class the professor taught the basic concept of the 4Ps so anyone even without Marketing background had a chance to follow the course.
por Bhagat V V•
Jan 03, 2020
The course Marketing in a Digital World gave me a good orientation on the topic . I am gaining confidence as I want to start working again. The examples and the exercises given were very helpful in understanding the subject in a deeper sense.
por Muhammad A Y•
May 20, 2018
Marketing in a digital world is amazing course is very informative and creative . i have much interesting to learn this course and i am very thankful to coursera to give me a chance to learn this opportunity. thanks a lot
por Stavros S•
Jan 13, 2016
Aric is an amazing professior who is passionate about Digital Marketing, which is evident in the way he has structured the course, his knowledge and understanding of this evolving concept, and his ability to explain and teach the course in a
por Suvrutt G•
Jun 24, 2016
An excellently designed and delivered course. Prof. Aric has delivered relevant lectures with relevant examples. The industry based case studies have been apt for the course and finally assignments help in enriching the knowledge gained.
por Bénédicte M•
Apr 11, 2019
Very interesting course, easy to follow on the internet, with a lot of different materials : lectures are good, reading very interesting and well chosen, interviews help widening the subject. Only critic is that examples are US-oriented.
por Mohamed Y A A•
May 26, 2019
First of All, I'd like to thank Dr. Aric for this awesome course as he simplified the information and his strategy of engaging me in the tremendous activities it's enriching my knowledge through realistic exercises.
Again thanks Dr. Aric
por Meenakshi K•
Oct 02, 2017
It was just a superb learning experience! Thanks to Prof Aric for delivering excellent lectures. Course content is very good. I think i learned better in online environment that i could have in classroom setting. Thanks once again Prof.