Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
Jan 20, 2019
The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.
por Maurício M•
Jul 28, 2016
Very interesting to have a broad view of how marketing tools create value to consumer nowadays.
por renu m•
Aug 08, 2017
Good overview.. Didnt like the campus interviews. But expert lectures were good.
por Jonathan B•
Nov 01, 2016
Very elementary introduction of key concepts. Some of the material is a bit dated too.
Overall, it was structured nicely and not terrible.
por Harikrishna P•
May 14, 2018
Good course. Not very comprehensive in topics covered, but that would be expected in online course.
Would've liked to see more examples of how various industries implemented some of the digital tools related to the 4Ps, in the different modules (through real interviews with industry marketing executives)
por Benoit J E A•
Dec 22, 2016
Too basic, lack of academic insights, too much simplification of the concepts.
Suitable and for sure insightful for participants without any business background whatsoever, but not for others.
por Vanessa F•
Mar 16, 2017
por Shrinivas G•
May 28, 2017
Very good learning and very nice explanation. Just that the material is very outdated. You really need to revamp and update the course curriculum. As a Digital Marketing Manager, I had come across multiple tactics and opportunities that we had exploited at least 3-4 years ago.
por Belisa M B•
May 01, 2019
It was a good course. A good started point. However, I would have liked for it to be more current. Some of the information is now outdated as we are in 2019 and so much has changed.
por Cássia R A M•
Mar 31, 2019
The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.
por Vraj P•
May 16, 2019
The content is very old, still was new for me. Need to update more.
por ROBERT C M•
Jun 05, 2019
I was expecting more emphasis on marketing in a digital world in regards to what are some of the trends in digital marketing and felt too much time was devoted to 3-D printing and Local Motors. Then there wasn't much emphasis in marketing such as the shift in media, impact of social media, importance and collection of digital data, differences in traditional and digital marketing. How to use digital media in B2B businesses and its impact.
Jun 10, 2019
The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.
por Abby J•
Aug 03, 2019
Great base content, but many examples are 5+ years old. Content needs to be updated, as much has changed since 2013/2014.
por Manish K M•
Aug 09, 2019
Practical knowledge on how to do digital marketing is not given.
Dec 11, 2018
Ok,not what I expected.
por Marie D•
Feb 02, 2019
I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.
por Davide M•
Dec 15, 2018
I think the subject of the lesso are in some case to old. It could be a good idea to update it
por Ivan T•
Oct 10, 2016
Empty of content
por Arlene K•
Jun 29, 2016
I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.
Jun 30, 2016
This course dedicates an entire week to very simple topics. The lectures could use some serious editing too. To help you understand what I expect, I'm taking this at the same time as I'm taking Wharton's Week 1 Entrepreneurship program. I've also taken Wharton's Intro to Marketing course which I highly suggest over this course. The quality is dramatically better. Getting Started: Agile Meets Design Thinking is a University of Virginia course that also is a great example of how these courses should be done. I'm hoping the next courses in the Digital Marketing Capstone are much better so that I'm not watching a lecture and counting how many times the professor pushes his glasses back up.
On the plus side, I did like the engagement this course encourages by forcing you to go to other websites & accomplish things as well as review your peers work. I wish your peer reviews had less of an outcome on your grade though. In my experience, many people did not even read the instructions on how to review the assignments.
por Elena G•
May 09, 2018
Despite the very good content and likeable instructor, this course does not seem to encourage clear, concise and relevant answers for the peer-graded assignments. We are supposed to show a clear understanding of the subject matter, not write entire novels about how one company's website made us feel!
por Claudia E R B•
Nov 01, 2016
Video is of poor quality, instructor distracts you picking up his glasses from his nose every 5 seconds, reading outdated (you can suggests books from 2000 on Digital topics) and last assignment is based on a website that is not longer online.
Jan 12, 2018
I think the course's structure is not very clear and not interesting compared with the introduction to marketing course. In addition, I don't think I benefit from various kinds of "new" form of study such as the digital IQ part.
por gaston v•
Aug 20, 2017
The quality is good but the scope is not.
It is not a comprehensive view of Digital Marketing basics for beginners, nor a deeper view of the key digital marketing topics for novice digital marketers. It covers to some depth an idiosyncratic set of topics within the digital marketing. The topics are mostly niche (e.g. 3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated. The topics appear to be in the course only because the professor has taken interests in them or written about them.
The scope of this course could be re-thought to cover at basic level what most digital marketing professionals would consider key topics of digital marketing.
por Miguel A•
Mar 29, 2019
I loved the lectures and the pace of the course work and the information is super interesting but it's also quite dated. Digital marketing by it's very nature is very dynamic and unfortunately these lectures while filled with great information are a bit behind the times. The worst part about the course is the assignments and the peer review structure. I like working at my own pace and unfortunately this course bogs you down by making you peer review others work before it will unlock some of the following videos or give you a grade. Now that in and of itself isn't an issue however there was almost never any work to review and you were always caught waiting for someone to submit their work before you could move forward, this was truly frustrating and very unfair in my opinion. Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.