In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Este curso forma parte de Programa especializado: Gestión de la cadena de valor
22.515 ya inscrito
ofrecido por
Programa especializado: Gestión de la cadena de valorUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 7 en
Aprox. 13 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
- Marketing Plan
- Marketing Management
- Marketing Mix
- Writing
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 7 en
Aprox. 13 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.
Programa - Qué aprenderás en este curso
2 horas para completar
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para completar
4 videos (Total 10 minutos), 6 lecturas, 1 cuestionario
2 horas para completar
Module 1: Creating Value (Product)
Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.
2 horas para completar
8 videos (Total 43 minutos), 2 lecturas, 8 cuestionarios
2 horas para completar
Module 2: Delivering Value (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.
2 horas para completar
7 videos (Total 75 minutos), 2 lecturas, 8 cuestionarios
2 horas para completar
Module 3: Capturing Value (Pricing)
An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process.
2 horas para completar
5 videos (Total 58 minutos), 2 lecturas, 5 cuestionarios
4 horas para completar
Module 4: Communicating Value (Promotion)
A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective.
4 horas para completar
11 videos (Total 78 minutos), 4 lecturas, 2 cuestionarios
Reseñas
- 5 stars85,35 %
- 4 stars12,28 %
- 3 stars1,10 %
- 2 stars0,15 %
- 1 star1,10 %
Principales reseñas sobre DEVELOPING A MARKETING MIX FOR GROWTH
por AB11 de nov. de 2020
Very good and informative course! Thank you very much for everything. It was really very useful!
por AC2 de mar. de 2018
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
por DC6 de oct. de 2018
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
por SS25 de jun. de 2020
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
Acerca de Programa especializado: Gestión de la cadena de valor
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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