Acerca de este Curso
4.8
184 calificaciones
26 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Marketing PlanMarketing ManagementMarketing MixWriting
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
2 horas para completar

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
2 videos (Total 8 minutos), 6 readings, 1 quiz
Video2 videos
Meet Professor Hayden Noel1m
Reading6 lecturas
Syllabus10m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
Updating Your Proflie10m
Social Media10m
Quiz1 ejercicios de práctica
Orientation Quiz10m
Horas para completar
4 horas para completar

Module 1: Distribution (Place)

In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering. ...
Reading
6 videos (Total 67 minutos), 2 readings, 2 quizzes
Video6 videos
What is a Distribution Channel12m
Channel Decisions5m
Channel Design17m
Channel Management13m
Disintermediation17m
Reading2 lecturas
Module 1 Overview10m
Module 1 Readings10m
Quiz1 ejercicios de práctica
Module 1 Quiz24m
Semana
2
Horas para completar
2 horas para completar

Module 2: Pricing Strategy (Price)

An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process....
Reading
5 videos (Total 67 minutos), 2 readings, 1 quiz
Video5 videos
Pricing Approaches12m
Factors Affecting Pricing Decisions11m
Consumer Psychology and Pricing17m
Steps in Setting Price15m
Reading2 lecturas
Module 2 Overview10m
Module 2 Readings10m
Quiz1 ejercicios de práctica
Module 2 Quiz24m
Semana
3
Horas para completar
4 horas para completar

Module 3: Marketing Communication (Promotion)

A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective....
Reading
7 videos (Total 70 minutos), 4 readings, 2 quizzes
Video7 videos
The Communications Model17m
The Communications Mix13m
The Changing Communications Environment5m
Steps in Developing a Communications Plan7m
Evaluating Advertising15m
Online Advertising8m
Reading4 lecturas
Module 3 Overview10m
Module 3 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
Quiz1 ejercicios de práctica
Module 3 Quiz20m
Semana
4
Horas para completar
5 horas para completar

Module 4: Consumer Behavior

In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior....
Reading
13 videos (Total 156 minutos), 2 readings, 2 quizzes
Video13 videos
Understanding Consumer Behavior6m
Cultural Factors7m
Social Factors21m
Personal Factors9m
Consumer Decision Making16m
Consumer Behavior and New Products25m
4-2.110m
4-2.25m
4-2.310m
4-2.411m
4-2.511m
4-2.617m
Reading2 lecturas
Module 4 Overview10m
Module 4 Readings10m
Quiz1 ejercicios de práctica
Module 4 Quiz24m
4.8
26 revisionesChevron Right
Dirección de la carrera

50%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por JNFeb 26th 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

por MSOct 8th 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

Instructores

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business
Graduation Cap

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de University of Illinois at Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado Value Chain Management

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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