Module 1 Introduction

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Del curso dictado por University of Illinois at Urbana-Champaign
Marketing Management II
101 ratings
University of Illinois at Urbana-Champaign
101 ratings
Curso 6 de 7 en SpecializationValue Chain Management
De la lección
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

Conoce a los instructores

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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