The Story of Segway

From the course by University of Illinois at Urbana-Champaign
Marketing Management I
148 ratings
University of Illinois at Urbana-Champaign
148 ratings
Course 5 of 7 in the Specialization Value Chain Management
From the lesson
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business