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Opiniones y comentarios de aprendices correspondientes a Developing a Winning Marketing Strategy por parte de Universidad de Illinois en Urbana-Champaign

1,552 calificaciones

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In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de ago. de 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 de sep. de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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351 - 371 de 371 revisiones para Developing a Winning Marketing Strategy

por Pence M

3 de jul. de 2020

Certain Quiz questions were diplomatic.


5 de ago. de 2018

Great insight along with good examples


7 de jun. de 2020

It was good learning experience.

por MHD I A

5 de abr. de 2020

A very nice course. Thank you

por Reuben A

4 de sep. de 2019

Very good learning content

por Aya E H

16 de jun. de 2020

it was a good formation

por Bishnu P N

27 de ago. de 2020

it was really nice.

por Asim A H

7 de dic. de 2020

Excellent course

por Dhanush. V

22 de feb. de 2022

It is nice

por dilmi r

24 de ene. de 2021


por 605_Pallabi P

3 de nov. de 2021

its good

por Tamilarasan A

21 de nov. de 2018


por Yogesh S

7 de jun. de 2022


por Nivitha. V N V

26 de feb. de 2022


por Phillip J

4 de ene. de 2020

Very basic introduction to Marketing. Interested to step it up in the next level.

Minus a star, however this reflects some of Coursera's offerings overall now that I've taken a few different classes. I think some information may be outdated or perhaps has been omitted over the years. I scoured through the lectures and readings to find specific answers on the quizzes to no avail. The quizzes offer no hints or places to find the answers, even when you pass. I want to make sure I know everything before moving on and my time is precious. The point is to learn so please point students in the right direction for quiz questions, especially if they pass.

por Marcelo T

6 de may. de 2021

Very theoretical and tiring course. A lot of reading material makes it necessary a lot of dedicated time, which differs a little from the idea of agility of the online course. However, well developed material and well elaborated tests.

por Dhruv S

28 de may. de 2020

given basic knowledge of marketing mix,product and brand, which people already know into their normal day to day life.

por Wacko-Jacko H

18 de sep. de 2017

Course very relevant but needs material and reference


12 de nov. de 2018

Good in lecture and content of paper.

por Aayush S

8 de sep. de 2021


por Sebastian B

16 de feb. de 2022

They comminicate that you can do the course time idependent and that you are flexible to freely manage the time needed to complete the course. however this is not true! Only first module can be done and then one has to wait until time has passed in order to unlock the new modules and assignments that are needed to complete the course.

Really bad that the course can not be done time independently., and false advertisement!