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Opiniones y comentarios de aprendices correspondientes a Developing a Winning Marketing Strategy por parte de Universidad de Illinois en Urbana-Champaign

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Acerca del Curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de ago. de 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 de sep. de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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126 - 150 de 371 revisiones para Developing a Winning Marketing Strategy

por Hassan M M

23 de feb. de 2022

the best way that I learned the marketing strategy and development

por Rajat R C

18 de may. de 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

por Chinmayee S

7 de jun. de 2020

It was amazing and one of the most insightful course I have done!

por arnab b

11 de sep. de 2018

It has been an amazing learning experience of Marketing Concepts.

por Chanel R

5 de sep. de 2020

Highly engaging, insightful, relevant and charismatic professor.


13 de ago. de 2020

Its a great option if you want learn Marketing in a complete way


26 de jun. de 2020

Gained Lot of Information about product life cycle and Branding.

por Digvijay

8 de ene. de 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

por Chandran N

7 de sep. de 2018

Excellent course with videos, information and resources links

por Ouatatchin K

23 de ene. de 2017

An excellent and well-explained course. I highly recommend it

por Harshitha B

19 de abr. de 2020

Absolutely loved it. Hayden Noel is the best professor ever!

por Raman K

28 de feb. de 2020

I learn soo many marketing management skill from this course

por Cotfasa A

19 de feb. de 2020

Great and engaged class! Valuable and interesting material!

por Asem A

12 de sep. de 2019

Very informative and engaging course, thanks professor Noel


24 de jun. de 2020

It was a very good course indeed and was very informative.


17 de may. de 2020

It was an amazing experience learnt through his Coursera.

por Gamal M E

27 de ene. de 2018

excellent course for delivering the marketing management

por Hamza L

21 de jul. de 2019

Professor Hyden Noel is a fantastic mentor and trainer.


19 de may. de 2021

Very good course and the instructor was simply amazing


18 de abr. de 2020

it was excellent opportunity for me.thanks to coursera

por Kyoung H P

13 de sep. de 2019

Great class with positive energies from the Professor.


11 de nov. de 2018

such an wondeful learning experienmce from this course

por Neha N

18 de may. de 2021

Great course work for beginners. Professor is great.

por Rafael R

28 de nov. de 2019

Really nice course, I enjoyed a lot! Great material.

por Deepak J

23 de abr. de 2020

Great Course! Well Designed for Easy Understanding.