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Opiniones y comentarios de aprendices correspondientes a Developing a Winning Marketing Strategy por parte de Universidad de Illinois en Urbana-Champaign

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In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de ago. de 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 de sep. de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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176 - 200 de 371 revisiones para Developing a Winning Marketing Strategy

por Aman V

21 de nov. de 2021

good course for a management student

por Rishabh R

20 de may. de 2020

A really informative and fun course!

por Jou P

6 de sep. de 2018

Good material, resources and faculty

por H. W H D

18 de mar. de 2018

Fantastic. Very engaging professor.

por Niharika S

13 de jul. de 2020

wonderful course

i have learnt a lot

por Machon B

18 de sep. de 2018

Great course and very informational

por Jacopo A

20 de mar. de 2021

Amazing course, amazing professor!

por Yone L

8 de may. de 2019

Great course, staff, and platform.

por Umer A

16 de ago. de 2018

very comprehensive course outline

por Yogita p

15 de nov. de 2021

it is very helpfull for students


20 de ene. de 2020

very nice and interesting course

por Palavala A

29 de ene. de 2019

Good knowledge skills improvable

por James S

4 de mar. de 2018

Great class and great Professor1

por Samin Y A

19 de mar. de 2021

Take the course, it's worth it.

por Manan R

23 de oct. de 2020

Very helpful and knowledgeable.

por Dr. A N

8 de may. de 2020

Incredible Learning Experience!

por Jose S

8 de may. de 2020

Excellent course and professor!

por sultan a

23 de nov. de 2019

its amazing and valuable course


29 de oct. de 2021

The course was very insightful

por Mohamed A A

24 de sep. de 2020

Excellent course for every one

por Sumedh P

28 de ago. de 2020

was really helpful, Thank you!

por Dr. R S

5 de jun. de 2020

Excellent and Very interesting

por Nicat İ S

28 de abr. de 2020

This course is very excellent.

por Wylie B

6 de oct. de 2019

Great course, great professor.

por Muhammad E U H

24 de nov. de 2020

It was an amazing experience.