Chevron Left
Volver a Marketing Mix Fundamentals

Opiniones y comentarios de aprendices correspondientes a Marketing Mix Fundamentals por parte de IE Business School

957 calificaciones

Acerca del Curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Principales reseñas


1 de feb. de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 de sep. de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

Filtrar por:

1 - 25 de 152 revisiones para Marketing Mix Fundamentals

por Guzal M

24 de jun. de 2018

por Ugur B

18 de oct. de 2016

por Alejandra O

9 de oct. de 2018

por Bichoy F

14 de ago. de 2019

por Rawnaq A H

12 de may. de 2020

por Seyedeh S B

16 de may. de 2020

por Othman B

21 de oct. de 2022

por Ana R P T

17 de sep. de 2018

por Adewale O

23 de may. de 2020

por Harshita G

28 de may. de 2020

por Gary L

19 de abr. de 2020

por Navneet P K

8 de ago. de 2022

por Karthik P R

18 de jun. de 2020

por Dr. R D

6 de may. de 2020


18 de abr. de 2020

por Corinne S

30 de mar. de 2021

por Kasuntha M

2 de feb. de 2021


7 de sep. de 2020

por Luz D C R H

18 de sep. de 2021

por chetan g

24 de jun. de 2019

por geeta s

1 de may. de 2020

por Arjun

18 de ago. de 2020

por Bidyashree S

29 de mar. de 2019

por Neeraj C

17 de jul. de 2020

por David P G

6 de oct. de 2017