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Opiniones y comentarios de aprendices correspondientes a Marketing Mix Fundamentals por parte de IE Business School

4.5
229 calificaciones
34 revisiones

Acerca del Curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Principales revisiones

AP

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

BS

Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

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1 - 25 de 33 revisiones para Marketing Mix Fundamentals

por Manuel A R S

Jun 16, 2019

Very good course. Very practical. Excellent instructors

por Bidyashree S

Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

por

Mar 02, 2019

love it , clear and very helpful

por Sanaa R

Dec 11, 2018

Excellent course

por VL

Dec 07, 2018

Great course, thanks for sharing.

por Nikhil K S

Oct 29, 2018

Great Course

por Alejandra P O P

Oct 09, 2018

The videos of Week 3 and 4 were too long

por abdulrahman e

Sep 19, 2018

the second part of the course was amazing

por AzeemImam

Sep 18, 2018

Great course for self learning

por Ana R P

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

por Andres R

Aug 12, 2018

Mucha información interesante

por Dadhich I

Aug 03, 2018

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

por Guzal M

Jun 24, 2018

This is the worst part out of 4 in the Marketing Strategy specialisation. The topic is very important and very interesting to study, however, the form in which it was suggested was far from perfect. The 2 first parts of the marketing mix were very well presented, but when we switched to distribution channels and communication, I was lost. Lots of information, very little proper explanation - I felt overloaded and had to stop the videos every minute just to digest what has been said by the professor. I further listened to the Part 4 "Marketing Plan" and this is where I understood more about marketing mix and especially distribution channels and communication. The part of the course dedicated to distribution channels and communication should be revisited to make them easier to understand. Probably, more relevant examples and slower speed of talk by professor will help.

por Vikash S

Apr 20, 2018

it was a great learning experience

por kiran k p

Mar 21, 2018

awsome learning

por kabbou b

Mar 19, 2018

NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT

por Savdar I

Mar 18, 2018

Good course.

por Bernat R

Jan 18, 2018

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.

por Reynaldo V

Nov 02, 2017

Even with my years of marketing experience, I learned so much from this course.

por David P G

Oct 06, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

por Halwa D B

Sep 29, 2017

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

por PRAKHAR P

Sep 28, 2017

A very basic course, taught in a very crisp & to the point manner.

por Nhat Q L

Sep 11, 2017

Very interesting class

por Phuong N N L

Sep 11, 2017

nice class

por Sebastian S

Aug 31, 2017

The