Chevron Left
Volver a Marketing Mix Fundamentals

Opiniones y comentarios de aprendices correspondientes a Marketing Mix Fundamentals por parte de IE Business School

4.6
estrellas
917 calificaciones

Acerca del Curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Principales reseñas

KM

1 de feb. de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.

YP

6 de sep. de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

Filtrar por:

51 - 75 de 148 revisiones para Marketing Mix Fundamentals

por Edgar

23 de nov. de 2016

por ritika r

10 de sep. de 2020

por Opeyemi O

7 de ene. de 2020

por Vikash S

20 de abr. de 2018

por jose a r r

4 de ago. de 2022

por Marco A D

30 de dic. de 2020

por Natasha T

20 de nov. de 2016

por Saraí X P U

20 de sep. de 2021

por Sara M

13 de ene. de 2020

por Azeem I

17 de ago. de 2019

por Andres R

11 de ago. de 2018

por Валерия Ю П

24 de ene. de 2022

por Unnati G

20 de ago. de 2022

por Nhat Q L

11 de sep. de 2017

por Tanmay K B

28 de jul. de 2020

por Rayeed H

20 de sep. de 2020

por SOURAV R D

2 de abr. de 2020

por Sai k G

22 de ago. de 2020

por Roneet K S

22 de may. de 2020

por Dilbar O

27 de jul. de 2020

por UNNATHI K

29 de sep. de 2020

por FARUKH L H

29 de sep. de 2020

por SALONI P J

27 de sep. de 2020

por sanaa a r

11 de dic. de 2018