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Opiniones y comentarios de aprendices correspondientes a Marketing Mix Fundamentals por parte de IE Business School

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Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Principales reseñas


1 de feb. de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 de sep. de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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26 - 50 de 144 revisiones para Marketing Mix Fundamentals

por Khup S

21 de jun. de 2022

This is a well designed course and I'm grateful that i get to study this thr coursera.

por Bryan A A

12 de oct. de 2021

Muy buen curso, en unos videos se hace un poco tedioso pero de ahi en fuera todo bien

por Debipriya B

8 de may. de 2021

This course is so helpful for me. I have learned so many things by doing this course.

por Reynaldo V

2 de nov. de 2017

Even with my years of marketing experience, I learned so much from this course.

por Gyanaranjan S

24 de may. de 2021

The sessions were absolutely informative and full of examples and experiences

por badre k

19 de mar. de 2018


por Nikita S

24 de nov. de 2020

This course was worth spending time on. I had a great experience.

por Chih H C

9 de ago. de 2022

Excellent course, insightfull and great learning experiences!


2 de sep. de 2020

I'm nt getting certificate but i have completed my course


15 de ago. de 2016

Great course! Awesome Profs! Will definitely recommend..

por Aman S

10 de ago. de 2020

very informative and great experience with this course.

por Manuel A R S

15 de jun. de 2019

Very good course. Very practical. Excellent instructors

por Kehinde D

10 de may. de 2020

I had an insightful learning session with this course.

por Sharun H

15 de may. de 2020

The course is very helpful in improving your skills.

por Prashant B S T

28 de ago. de 2020

great course and easy to understand the topic well.

por Dr. J P M

10 de may. de 2020

Excellent course for Management Professionals.

por Diana L V G

11 de oct. de 2021

F​ue muy bien explicado y con ejemplos claros


16 de ago. de 2020

course was very informative and interactive.

por Nagadesi S

30 de mar. de 2020

Very informative and engaging. Thank you !!


3 de jul. de 2020

Thankful to the course

Learned many things

por rishith m

16 de ago. de 2020

Interesting & effective way of learning


1 de sep. de 2020

Name should come one like only divya y

por Rajesh K P

28 de ago. de 2020

it was so interesting worth learning

por Preeti N

6 de abr. de 2020

the best course of the marketing mix

por Edgar

23 de nov. de 2016

Es un curso muy bueno y aprendí más.