Chevron Left
Volver a Marketing Mix Fundamentals

Opiniones y comentarios de aprendices correspondientes a Marketing Mix Fundamentals por parte de IE Business School

890 calificaciones
141 reseña

Acerca del Curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Principales reseñas


1 de feb. de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 de sep. de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

Filtrar por:

51 - 75 de 144 revisiones para Marketing Mix Fundamentals

por ritika r

10 de sep. de 2020

it was a great learning experience

por Opeyemi O

7 de ene. de 2020

Excellent, Comprehensive and Clear

por Vikash S

20 de abr. de 2018

it was a great learning experience

por jose a r r

4 de ago. de 2022

ecxelente para aprender marketing

por Marco A D

30 de dic. de 2020

Excellent and update information.

por Natasha T

20 de nov. de 2016

Good course, clear to understand!

por Saraí X P U

20 de sep. de 2021

muy interesante y bien impartido

por Sara M

13 de ene. de 2020

Very useful and well explained!!

por Azeem I

17 de ago. de 2019

Great course for self learning

por Andres R

11 de ago. de 2018

Mucha información interesante

por Валерия Ю П

24 de ene. de 2022

interesting for beginners

por Nhat Q L

11 de sep. de 2017

Very interesting class

por Tanmay K B

28 de jul. de 2020

it was a good session

por Rayeed H

20 de sep. de 2020

I loved this course!


2 de abr. de 2020

Thank you coursera..

por Sai k G

22 de ago. de 2020

informative content

por Roneet K S

22 de may. de 2020

Really very helpful

por Dilbar O

27 de jul. de 2020

Loved this course!


29 de sep. de 2020

It's very helpful


29 de sep. de 2020

It was very good


27 de sep. de 2020

very descriptive

por sanaa a r

11 de dic. de 2018

Excellent course

por Ivonne B A

10 de sep. de 2021

Muy informativo

por kiran p

21 de mar. de 2018

awsome learning