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Opiniones y comentarios de aprendices correspondientes a Marketing Mix Fundamentals por parte de IE Business School

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Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Principales reseñas


1 de feb. de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 de sep. de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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126 - 144 de 144 revisiones para Marketing Mix Fundamentals

por Emiliano D D M

4 de oct. de 2021

D​eberia tener mejor fluidez al hablar

por Ankita D B

15 de jul. de 2020

i learned many things by this course


29 de abr. de 2020

Thks for the collective information

por VL

7 de dic. de 2018

Great course, thanks for sharing.


26 de sep. de 2020

was a really informative course

por Ravi K

12 de jun. de 2020

Great Learning

por Díaz V O U

9 de abr. de 2022

Muy bueno

por Aniket D

28 de sep. de 2020

thank you

por Sagar P

26 de ago. de 2017



17 de ago. de 2020


por alireza a

9 de feb. de 2022

everything goes good until week3 The words were very difficult for international people. I had a hard time communicating with the teacher and unlike other courses, it was not practical at all.

por Dadhich I

3 de ago. de 2018

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

por Apurav K

29 de abr. de 2020

The third week content was not very clearly explained by the professor and was not illustrated by examples.

por Valentina Y A

6 de abr. de 2020

I liked more the first part of the course, but less the second part

por Sebastian S

31 de ago. de 2017


por Quỳnh P

30 de oct. de 2021

I don't wanna rate the course 1 star because there must be lots of effort put in there BUT it makes me extremely disappointed.

- All I can learn is a few new words in Marketing. I did expect to learn a lot in this aspect but as you can see, I learned nothing. The way this course organizes titles could be accepted, but the way they impart knowledge and approach to their students is completely a failure. They use too many specialized and academic words that I consider not suitable of 'beginner level". Can you believe that I had to search for a word every 5 seconds? It wastes too much time and interrupts the lesson. I admit I'm not a academic learner, that's why I chose this course, which is for beginners. Many higher level lessons on other platforms that I've learned use much less academic words in a speech, and I obviously understand almost what they say.

- Another problem is the quizzes. It was such a nightmare for me in the first graded quiz. I had to did it 4 times to pass because I really learned nothing. How can you let your learners listen to numbers of lessons which each of them is overly long with an amount of knowledge and then give them only 1 quiz review their process? At my previous course, they gave me 1-2 small quizzes each video with just 1-4 questions/quiz, but they helped me a lot! They gave me a deeper look in the main ideas so that I can absolutely approach the knowledge. I didn't find it hard to do the graded quizzes like in this course.

It's hard for me to straightly complain like this but this course really needs to be fixed. Anyways, thank you for teaching me, I appreciate your effort.

por David F

16 de ene. de 2017

Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.

por Bernat R

18 de ene. de 2018

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.

por Dr.kalyan S

24 de sep. de 2020

Did not like the class