Chevron Left
Volver a Digital Media and Marketing Strategies

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

4.6
estrellas
2,906 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

JJ

30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

20 de dic. de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

Filtrar por:

1 - 25 de 687 revisiones para Digital Media and Marketing Strategies

por Janarthanan B

21 de sep. de 2015

por René W

18 de jul. de 2017

por Siddharth C

23 de sep. de 2020

por OK

29 de nov. de 2016

por Iva K

8 de jun. de 2016

por Bo L

6 de oct. de 2019

por Pavan T

28 de abr. de 2018

por Seif A

25 de feb. de 2018

por Joel G Y J

31 de ago. de 2020

por Rainer S

30 de mar. de 2016

por Eunice C

16 de may. de 2020

por Heer S

25 de may. de 2020

por Christina U

22 de ene. de 2019

por Debora

18 de oct. de 2019

por Sa'ad M A

5 de sep. de 2020

por alfonso b

30 de sep. de 2019

por Marcos M

13 de feb. de 2017

por Tinashe D

11 de abr. de 2019

por Siddarth S

31 de jul. de 2020

por Sumair N B

1 de ago. de 2019

por Aditya V

8 de sep. de 2020

por Mehtap

31 de ago. de 2020

por Rehman Z

2 de ago. de 2020

por Emily G

14 de feb. de 2019

por KALYANI R

27 de jul. de 2020