great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
por Karen H•
Disappointed by this class. Instructor and mentors added not value to course. The main reading "eMarketing" was good but all video content and assignments were directly from the "eMarketing" guide by Rob Stokes. Also ... they couldn't even get Rob Stokes name spelled correctly in the references.
por Amruta M•
This course is outdated (of 2017) and the course material is vague. 2 mandatory peer assignments are very challenging considering the course material. Completed the course only as it is mandatory to complete the specialisation.
por Carlos E L D•
It looks like the latest two courses in the Digital Marketing specialization were done under a limited time frame, and therefore, aren't good modules at all. I did rate star 5 for the previous 3 courses in this specialization.
por Daniel A•
Instructor is mechanical, reads the material only; some topics that should be discussed in depth (like a building your site) are simplified to an extreme that is near useless and some articles and references are too old
por Renu M•
I found this module as well as the previous module rather dry and theoretical. I could have just read the articles, there were no experience sharing or practical tips that I found in either lecture
por Chandraprakash V•
Contest was minimal and generic. For a beginner also could have added more. Peer evaluation for the plan was not so useful. Most of the feedback were single word replies.
por DANIIL M•
Very general information with too much dependance on the textbook for the course. You might as well just read the book.
por Bharat M•
This is a very basic course. It is good only if you know nothing about digital marketing
Still reading from the book. and her skills in delivering the message is not good.
por Gaurav B•
No PRACTICAL Example.
Full portion covers theoritical Knowledge.
por Victor C•
I did not like the teacher but I did like the course material.
por Sandor A M•
As a data scientist I really missed a well traceable logical structure, that might help to understand better the relations between the key elements of the marketing toolset. The same applies to the provided lecture notes. It would be much easier to recap on the topics with a good summary pdf on each lecture just as we had with Kevin Hartman. In some cases the shared supplementary content (e.g. youtube videos) was missing, that would be great if those would be updated. Thank you for the course.
por Vincent F•
Absolutely terrible course and professor. Throws generic, outdated, and macro-level marketing ideas on and slides and then proceeds to read them to you. Not indicative of the real world. Quizzes have typos, and don't cover the exact content from the videos. You'd be much better off watching TED Talks from respected business leaders than to waste your time and energy in this course.
por Cem U•
Professor is like reading the a text from somewhere. It is not natural and keep monotony through all course. It was the same for previous course from same professor. Nobody speaks like this normally. One could read a book or text instead. It doesn't motivate and make it difficult to follow.
i am unable to check and view my certificate without verifying my ID although i completed the course with 97% grade.
and i'm having problems with verifying my ID
it is unfair to work so hard without being able to have my certificate
so disappointed !!!!!
por Linda D•
The two or three minute videos were annoying. I understand that this is what video marketing is about and, PS, not too many people truly watch the videos. Lessons should be 30 minutes each.
It was not the best course I did in Coursera. The teacher was distracted and I had some issues in following her. The information was sometimes too basic and other time on much in depth.
por Arvy S•
Terrible course.... the instructor just read out of the power point. No examples or case studies or insights.
very disappointed in the class.
por Erin P•
Professor just re-iterated text and readings. Lectures were poor and provided no insights
por Luis A F L•
Hated the course and the content. I truly regret investing my money on this course.
por Mira G•
Just following a text book, without an added value from the lectures.
por ash s•
Please get a more enthusiastic prof
por Akhil D•
This course is quite complicated.
por Aakrash J•
I can't get my course certificate
por Prajay v•