great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
por Muhammad A R
•Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.
por John M
•This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!
por Karen D N G
•I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.
por luis b
•The course is a comprehensive refresher on Digital Marketing. It also provides a plethora of references for further learning.
por Nick B
•Very interesting information. Thank you for this course, I enjoyed learning more about digital marketing.
por Sybille S
•very interesting and with an absolut logic structure to follow both content and strategy of the course.
por Hitesh K J
•Insightful and practical course to help one upgrade one's skills for digital marketing.
por Halide V M
•I love the course! I learned very important things about marketing strategies.
por Akansha K
•Great course! The assignments were thought-provoking.
por Wendy J
•Great course, outstanding content, amazing professor!
por Elizabeth N M
•I have learnt some very good digital marketing tips.
por Charles L R
•So much information in this course. It's been great!
por S S J R
•The course was very effective and extremely useful.
por Chinnala v k
•very good course , easy to understand
por RUKHSANA G G
•Excellent course and instructor.
por Rakesh R
•IT IS A VERY GOOD COURSEWARE
por Adil K G
•Loved the assignments!
por yingrui h
•structural and clear
por Michael H
•Excellent course!
por Gunjan R
•VERY NICE COURSE.
por Gurugubelli V
•Excellent course
por Shubham D
•awesome course
por Ana M V B
•Great course!
por Oluborode s
•awesome
por Han Z
•专项课程的最后一门,与之前的课程类似,除了看视频之外,还需要阅读指定的各种材料,并且结合生活、工作中的经验,才能更好的完成四次小论文作业。总体来说,这个系列的专项课程可以算得上数字化市场营销的科普学习,通过课程的学习能够对数字化市场有一个全貌的了解,并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用,还需要真正的实践才行。