Chevron Left
Volver a Digital Media and Marketing Strategies

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,827 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


20 de dic. de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

Filtrar por:

51 - 75 de 674 revisiones para Digital Media and Marketing Strategies


7 de jun. de 2020

por Jesica S

1 de ago. de 2020

por Massimo C

18 de abr. de 2020

por Amit K B

30 de dic. de 2020

por Hesham S

29 de sep. de 2019

por Syed A R

5 de jun. de 2020


21 de oct. de 2018

por Tylow L

9 de jun. de 2020

por Adelia S

2 de sep. de 2021

por David H G

27 de abr. de 2020

por Alejandro B

23 de oct. de 2021

por Dan S

4 de may. de 2020


28 de oct. de 2020

por Andrey S

23 de mar. de 2016

por Nadia N

12 de jul. de 2020

por Patricia G

4 de nov. de 2020

por Amilcar J L R

28 de may. de 2021

por Kartik A

3 de oct. de 2020

por Shrikant K

16 de jun. de 2020

por Aimé I

20 de nov. de 2020

por Gustavo L

9 de abr. de 2020

por Sol D L

24 de jun. de 2019

por Luciana B M

3 de ago. de 2020

por Alison S

4 de oct. de 2020

por Frederick J

4 de feb. de 2021