Chevron Left
Volver a Digital Media and Marketing Strategies

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

4.6
estrellas
2,828 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

JJ

30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

20 de dic. de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

Filtrar por:

151 - 175 de 674 revisiones para Digital Media and Marketing Strategies

por Ait a Y

10 de may. de 2020

por thuy n

13 de may. de 2020

por Caue g

12 de sep. de 2019

por Amit K N

27 de jun. de 2020

por Aileen E

1 de dic. de 2020

por LUCAS R D S

13 de sep. de 2019

por Prince K N

2 de feb. de 2021

por Anton A

15 de jul. de 2020

por Lucy K

25 de nov. de 2020

por Gabriel N O

3 de abr. de 2019

por Vatsla B

17 de sep. de 2020

por Vallabhaneni S

20 de may. de 2020

por Ng K S

13 de nov. de 2019

por Abhinav R P V

9 de jun. de 2016

por Peter L

5 de sep. de 2020

por Amir M M L

17 de ene. de 2020

por Smriti S

31 de ago. de 2019

por Chaithra P

18 de may. de 2020

por Muriithi M

15 de oct. de 2020

por Vikas K

13 de feb. de 2020

por Lin D

27 de ene. de 2019

por Ramona Q

17 de oct. de 2020

por Michael L H

29 de may. de 2017

por Karen P

4 de jun. de 2020

por Reinaldo B

6 de jun. de 2016