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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,818 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dic. de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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226 - 250 de 670 revisiones para Digital Media and Marketing Strategies

por Asbed N

24 de mar. de 2020

great course thanks for all the information

por kirlos g

9 de sep. de 2020

great course to know the market strategies

por Jorge A G

9 de abr. de 2018

I learn a lot in this course in marketing.

por Abhishek H

1 de oct. de 2016

Excellent i learned a lot from this course

por Sherif M O M

15 de feb. de 2018

this is the best course in specialization

por Karla V

19 de abr. de 2017

This is a great course. It help me a lot.

por Ayus D B

15 de ago. de 2020

Great experience of learning new things!

por Mei A

4 de may. de 2020

good platform for learning and education

por Vibol M

16 de feb. de 2018

Very good course for me and new things.

por Karolina K

4 de sep. de 2017

Well-researched, the material is broad.

por Leo V

27 de oct. de 2016

Easily put concepts and very described.

por Dulce G

7 de oct. de 2020

Very good hands on course, I loved it!

por Hamid T

19 de jul. de 2020

Excellent topics and teaching strategy

por surya l

7 de may. de 2020

A very helpful and learning experience


15 de oct. de 2018

good course for conceptual knowledge.


23 de nov. de 2020

it has been the best experience ever

por Vanessa S

17 de abr. de 2017

Excellent class, thank you so much!

por Sima R

17 de feb. de 2020

Awesome professor, great knowledge

por Faiza T

29 de may. de 2019

Thank you for this precious course

por Lawrence S

24 de mar. de 2018

Well put together and informative

por Daniel C

3 de nov. de 2017

Great course. Brief and complete.

por Simran W

9 de jun. de 2020

I learned a lot from this course

por Ammar S

21 de jun. de 2017

The best course out of 5 courses

por Cesar S

5 de ago. de 2020

Excellent course and materials.

por Yi O

26 de may. de 2020

Great learning from this course