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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,818 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


4 de jul. de 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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251 - 275 de 670 revisiones para Digital Media and Marketing Strategies

por Vicha R B

23 de may. de 2018

great course so far, thank you.

por Precious G

2 de mar. de 2021

Something new and challenging.

por Neeru J

19 de nov. de 2020

feeling proud by learning this

por Alvin B

21 de oct. de 2020

Thanks I learn a lot on this..

por Harriet M L

3 de oct. de 2020

Fantastic and very educational

por Bijay P K

22 de may. de 2020

Very Helpful to enhance career

por Annamalai

24 de jul. de 2019

great place to lear and lead.

por Jose S

12 de sep. de 2016

Nice teacher, course was nice.

por Magda T

4 de dic. de 2015

Brilliant I really enjoyed it!

por Eslam O

14 de sep. de 2020


por Рацеева С С

8 de abr. de 2019

Great course. Thanks , Mike !


2 de nov. de 2020

It's excellent. thank you :)

por Aayushi G

27 de oct. de 2020

Really good and Informative.

por Julia B

25 de oct. de 2018

Really great basic overview!

por Randy O B

30 de ago. de 2018

Great course for development

por Лещин М

30 de jul. de 2018

Very interesting and useful!

por Tara M

14 de dic. de 2017

really clear and informative

por Yining L

3 de nov. de 2017

Insightful and very helpful!

por Mohamed S B

20 de oct. de 2017

This course benefit me a lot

por Walid H M

31 de ene. de 2017

nice and informative course

por Marco M

19 de abr. de 2020

Awesome!!, 100% Recomended

por Alexandre R

27 de ago. de 2019

Excelente curso. Recomendo

por Omar S O

17 de mar. de 2019

I highly recommend it!


por Kimmo S

5 de sep. de 2020

Very educational! Thanks!

por Oluwafemi K S

7 de may. de 2020

A very insightful course.