I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
por David H G•
I really enjoy learning through this course! The syllabus is well structured and I could understand step by step the details of this course. I am happy I found this course and I will take more of them in the near future.
por Dan S•
Great course, best in the program so far. Good balance of work.
My only criticism is I felt the exams had to many questions based on the real world interviews though, 1 or 2 is ok, 4 is a bit too many in my opinion.
por SIDDHI N•
It was a great experience learning on Coursera. I’ve done online courses in the past but the Coursera course on digital marketing was truly phenomenal. I loved the content of this course and the way it’s formatted.
por Andrey S•
I enjoyed the difficulty of this course, though I thought the video lectures being broken down was excessive. No need for 1 and 2 minute videos if you can incorporate them into the main video of the lecture.
por Nadia N•
It is a great course! Not only providing theories but also very useful insights from professionals in digital marketing. It was eye-opening for me, especially on the campaign measurement part. Thanks, Mike!
por Patricia G•
It was an incredible course!!!. It fully reached my expectations. Professor Mike Yao, lecturas and videos with experts made it excellent!!! Congratulations Coursera and Gies University of Illinois.
por Amilcar J L R•
It has been very interesting to remember seo topics such as objectives, metrics, etc., which are a fundamental part of marketing. In addition, the importance of exponential growth of mobile devices.
por Kartik A•
Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.
Thank you for the wonderful opportunity.
por Donnabelle A•
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
por Shrikant K•
Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.
por Aime I•
It is so nice to get to learn new skills on this platform COURSERA. I am so much humbled to complete my course. and I know the knowledge I gained will change my life career as an IT. Thanks
por Gustavo D L•
This helped a lot. Im about to record my first music album and this course gave me beautiful insights to apply when the album releases. I will try not to forget what i learned here! Thanks.
por Sol D L•
El curso me resultó de mucha ayuda para entender los conceptos que necesito saber para realizar campañas de marketing exitosas en el mundo digital en el que vivimos. Lo disfrute mucho!
por Luciana B M•
Excelente curso sobre um assunto tão atual e essencial. As aulas são ótimas, podem ser vistas online ou baixadas, também tem resumos em PDF e materiais complementares para leitura.
por Alison S•
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
por Tanja T•
Really insightful course about media and digital marketing strategies incl. two tough assignments that help putting theory into practice. I can only recommend this course.
por sally g•
it was very efficient and effective, everything was clear, and the doctor Mike is very professional and knows how to provide the message in a clear and interesting way
por Vedantkumar C•
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
por GOPALAKRISHNA V•
Have wonderful experience with peer assessment model ..Thank you very much to the instructor for his detailed expatiation about the content with beautiful examples
por Natasha L•
This course gives me deeper knowledge regarding the digital marketing and it is very useful for me to set what digital strategy i should choose to increase my sale
por Anasuith P•
I was simultaneously creating my website and promoting it, i really got to learn a lot from this ncourse that i can apply to my own website building and promotion.
por Amisha G•
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
por Diana G•
Great course. Being a professional in Marketing since 7 years, this course is a great update to Digital Marketing with just the right amount of information.
por Carnina Y S•
I have learned a lot especially about marketing and different approaches in different platforms. I am excited to apply it in my career and learn more.
por margareth a•
i get so many new skills about digital media and marketing strategists. All the material really fun and will help us to be a better digital marketer