专项课程的最后一门，与之前的课程类似，除了看视频之外，还需要阅读指定的各种材料，并且结合生活、工作中的经验，才能更好的完成四次小论文作业。总体来说，这个系列的专项课程可以算得上数字化市场营销的科普学习，通过课程的学习能够对数字化市场有一个全貌的了解，并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用，还需要真正的实践才行。

Very interesting and useful.

Very insightful introductory course for digital marketing

The text has some useful information in it and the assignments are useful in the sense that they make you communicate and summarize some key topics from the weekly material. The video lectures are essentially summaries of each chapter (I usually watched them at 2X speed). The weekly quizzes test trivial facts to prove that you read the material rather than against the modual's learning objectives.

Excellence in targeting the audience

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

I loved the course. It was just a bit out dated

Nice Course..

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

Certainly a good course touching very important topics related to today's marketing world

The quizzes ask some questions which we were not taught

Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.

Great course!

Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.

A great course, honest and to the point teaching style included!

Learned a lot in a short time. If he exercises could be only a little more practical.

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.

Excellent

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

The overall quality of this course is good. Thank you.

I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.

Great module! I've learned a lot.

I would like the course more dynamic and funner.