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Volver a Digital Media and Marketing Strategies

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,519 calificaciones
596 reseña

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following Digital Media and Marketing Principles, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

20 de dic. de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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151 - 175 de 584 revisiones para Digital Media and Marketing Strategies

por Aileen E

1 de dic. de 2020

The content of the course is very relevant and up to date. I'm glad I took this class.


13 de sep. de 2019

Curso sensacional, acredito que seja um dos melhores cursos que eu já fiz na Coursera.

por Prince K N

2 de feb. de 2021

They've got the best courses and programs to help everybody in their walks of life.

por Anton A

15 de jul. de 2020

Great course, brings a deep understanding of basic marketing principles in digital.

por Lucy K

25 de nov. de 2020

Such a nice course. Very informative, good instructor and well prepared lectures

por Gabriel N O

3 de abr. de 2019

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

por Vatsla B

17 de sep. de 2020

Definitely a scale-up in my knowledge and skill-set. Really informative course/

por Vallabhaneni S

20 de may. de 2020

This subject is very fine to understand gain latest trends in digital marketing

por Ng K S

13 de nov. de 2019

It help to to know about digital marketing from scratch. Now I feel empowered

por Abhinav R P V

9 de jun. de 2016

Thank You for offering this course i enjoyed a lot while listening the classes.

por Peter L

5 de sep. de 2020

very useful course , i recommend it to anyone want to work as digital marketer

por Amir M M L

17 de ene. de 2020

Great Content & Materials , and I loved the type of assignments in this course

por Smriti S

31 de ago. de 2019

Nice course for beginners. It tells the strategies rather than implementation.

por Chaithra P

18 de may. de 2020

It was amazing experience in this course and learned lot about media strategy

por joseph m

15 de oct. de 2020

I have laernt a lot on digital marketing strategies in well organised course

por Vikas K

13 de feb. de 2020

Very well explained and creates a good foundation for the digital marketing.

por Lin D

27 de ene. de 2019

teaching content is very compact, well delivered by the instructor, 5 stars!

por Ramona Q

17 de oct. de 2020

Great course! Excellent structure, great insights and learnings! Thank you!

por Michael L H

29 de may. de 2017

This module is now getting into the details of applying what we've learned.

por Karen P

4 de jun. de 2020

Love the course, very informative and taps into the minds of the students!

por Reinaldo B

6 de jun. de 2016

This is a great course, with lots of resources to improve your Marketing s

por Prince A

26 de ago. de 2020

Good course for anyone who wants to pursue a career in digital marketing.

por Richard S

6 de ene. de 2021

Great course, compact and informative lectures, and insightful readings.

por Sharon R K

13 de may. de 2020

This is a great online class. I've learnt a lot through this, thank you.

por Shreyasree S

18 de feb. de 2021

superb course.! Everything spoken was clear and very easy to understand