Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

The overall quality of this course is good. Thank you.

I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.

Great module! I've learned a lot.

I would like the course more dynamic and funner.

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

Muy bueno y completo.

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!

This course is immensely helpful for any one who wants to get into the area of Digital Marketing. The lecture series along with the recommended course material gives a very good insight into the vast world of Digital Marketing. I am happy I find this course and could complete successfully as well.

informative and helped with our course learning

It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.

I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro

Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.

Excellent course content, but it needs to update given all the advances in digital marketing over the past 2 years. Professor Clifton was excellent and provided many examples.

This course has more interesting material than the previous one (Landscape) but again, the assignments are based on theoretical essays than on practical tasks (case analysis etc).

Good but less depth than the rest of the specialization

Great content, poor system. Low attendance made completing assignments frustrating. Waiting for people to submit assignments / grade my assignments really took away from the learning.

El curso me pareció un poco lento y es mas para principiantes

Really not at the level of the other lessons.

Good

The course is out of date. Some of the sites no longer exist or in the form they mention (i.e. Digg, delicious). In the specialization this instructor and the last are probably my least favorite. They are a bit dry. In particular this one says "according to the book" a lot rather than speaking from authority. On the whole it covers the material but I struggled to stay engaged unlike the first one.

Feels a bit outdated at parts.

Also, it could be a good idea to add examples and images which can help to further understand specific ideas and concepts. This was basically done only in week 4, but the first 3 weeks do lack this type of comprehensive and practical support of how Digital Channels can be used in real life examples.

Unlike the previous courses within this Digital Marketing Specialization, this one seemed more "superficial" in terms of concepts and, specially, of materials provided: presentation videos and slides covered only the essential topics and were often repetitive. Considering this is the last step to the Capstone Project, I had greater expectations for it.

While the course was very helpful, all the instructor did was read off the slides without adding any key inputs or experiences unlike the other instructors in this course (Prof. Hartman and Rindfleisch).

The course depended in big proportion of the material of Rob Stokes. It's OK to make the process as Stokes suggest but I think you can put more of yourself.