Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

Although better than the previous course, it still was not very insightful. I wanted to know the components of the Integrated plan and not how someone was successful. Majority of the class was just copy from Stokes book. You can take that book and learn it yourself. The style of teaching does not really challenge or give insight.

Gr

The course material could have been better....Instructor was just reading out content, more practical example and case studies could be a part of content.

Very Basic for a management student/professional.

its a little bit boring for UX.

The course was taken almost literally from the text book Emarketing by Rob Stokes, so the input given by the teacher was not quite relevant. Although the text book was an excellent tool.

It is very basic and boring. Really you can spend 5 min Googling the things you learn on this course.

Very general information with too much dependance on the textbook for the course. You might as well just read the book.

Not as good as the other courses. I do wish another instructor could have done the videos. I had a very hard time staying with this course due to my frustration with instructor style of communicating. I felt like to much basic info about marketing especially traditional vs digital advertising. Most of us, get that. I don't know when I've struggled so hard to keep my attention and focus on the material. This specialization starts with a bang and ends very boring and outdated feeling.

Super basic, nothing to be learnt there. No need to purchase the course, just go over the videos if you're new to digital.

I did not like the teacher but I did like the course material.

This is clearly not the right medium for Prof Clifton. This was inferior to the first installment, which had a great many problems on its own. Poor on camera delivery, lack of familiarity with the material and a tendency to just read the PPT slide on the screen are just a few of the problems. While the content is good you really have to work to get through the presentation of the material.

I found this module as well as the previous module rather dry and theoretical. I could have just read the articles, there were no experience sharing or practical tips that I found in either lecture

Great study material.

However, the course seems over reliant on the e-marketing book by Rob Stokes. It is exhaustive (and exhausting!) and provide great concepts/models/frameworks for the learner.

Video lectures are mostly highly condensed form of the same book. For someone who goes through the text diigently, there is no need to see the video lectures.

I feel the video lectures must offer more value add that just repetition of the concepts explained in the e-book. Video must give real life examples of the concepts based on the faculty's experience/ research.

Lecture videos are fine but very high-level. Nothing you cannot learn from reading a book.

The home work assignments are solid. As always, it is motivation that makes the difference. If you are motivated to lear something, the assignments are a good way to get you started thinking about things. But the could be better and/or more relevant.

The quizzes are the clear low point. There is sometimes a selection of answers that is so similar, yet only one answer is true (because it is the word used in the book). Often, they ask for knowledge-based questions that are completely useless for advancing your career, e.g. to know who EA Sports teamed up with for a campaign.

Still reading from the book. and her skills in delivering the message is not good.

The teacher needs to improve her delivery. The quizzes are also useless. They don't really add to important information that we need to remember. Instead, the quizzes usually have questions that make you gofer for irrelevant info, made to test if you've gone through the reading. Honestly, I barely listened to the teacher's videos. It wasn't all that helpful nor engaging. We got all the info from the readings.

This is a very basic course. It is good only if you know nothing about digital marketing

Instructor is mechanical, reads the material only; some topics that should be discussed in depth (like a building your site) are simplified to an extreme that is near useless and some articles and references are too old

This "planning" course was slightly better than the preceding "landscape" course, but it was still underwhelming. The instructor seemed better prepared with her presentation, but her dependence on the textbook and speaking style still made it seem as if she lacked mastery of the subject. The course did touch on the important subject matters at hand, but since the textbook was so old (practically outdated by digital media standards), it missed or made little mention of so many innovations and best practices that are now the rule for digital marketers. For example, the increasingly crucial role of marketing automation platforms like HubSpot, Dynamics Marketing and Marketo and how CRMs like SalesForce and Dynamics are driving both marketing and sales strategy. Another example is how email marketing has moved to rules-based and triggered workflows. Again, there's a definite need for this course. I would actually recommend breaking out social, SEO and online advertising into their own courses, rather than squeezed into small segments. Finally, the "putting it all together" section is vital for anyone who wants to work in digital marketing, but the coverage here was much too general.

It looks like the latest two courses in the Digital Marketing specialization were done under a limited time frame, and therefore, aren't good modules at all. I did rate star 5 for the previous 3 courses in this specialization.

Disappointed by this class. Instructor and mentors added not value to course. The main reading "eMarketing" was good but all video content and assignments were directly from the "eMarketing" guide by Rob Stokes. Also ... they couldn't even get Rob Stokes name spelled correctly in the references.

This course has definitely been the low point of the Digital Marketing Specialization offered through University of Illinois. The quiz questions are too granular and don't accurately test on the knowledge you should have gained from an overall perspective. I've also found that the lectures are just summaries of the textbook and other content you're asked to read, adding nothing to what you've already spent time learning.

I would not recommend taking this course, unless required to do so for the Specialization.

The two or three minute videos were annoying. I understand that this is what video marketing is about and, PS, not too many people truly watch the videos. Lessons should be 30 minutes each.

Terrible course.... the instructor just read out of the power point. No examples or case studies or insights.

very disappointed in the class.