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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,816 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


4 de jul. de 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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176 - 200 de 670 revisiones para Digital Media and Marketing Strategies

por Prince A

26 de ago. de 2020

Good course for anyone who wants to pursue a career in digital marketing.

por Richard S

6 de ene. de 2021

Great course, compact and informative lectures, and insightful readings.

por Sharon R K

13 de may. de 2020

This is a great online class. I've learnt a lot through this, thank you.

por Shreyasree S

18 de feb. de 2021

superb course.! Everything spoken was clear and very easy to understand

por Annika U

12 de dic. de 2020

Clear and accurate information! And I like then way teacher is talking!

por Luka t

10 de jun. de 2016

pretty good course that generally covers the topics wel but lacks depth

por Charleen F

7 de mar. de 2021

One of the best courses I've taken. Very detailed and I learned a lot.

por Ayn H A

9 de nov. de 2020

Very helpful in honing my skills as a digital marketer and strategist.

por Ester G

14 de jun. de 2020

Interestin course, especially for a first approch to digital marketing

por Thiru

14 de ene. de 2020

A really interesting course. Found it challenging and yet fulfilling!

por Mauricio P

10 de jul. de 2017

The content on this course was super interesting and of great value!!

por Abhishek S

19 de dic. de 2017

This course is very comprehensive. Great deal of learning it offers.

por MHD K A S

8 de ago. de 2016

good trainer, perfect materials and intelligent output.

thanks a lot.

por Barandagiye B

16 de nov. de 2020

i learned a lot and i'm happy i took the course. it was a pleasure!

por Ivan F A T

2 de ago. de 2018

Very good course, it is comprehensive, explicative and interesting.


24 de ago. de 2020

Right to the point with great material and fully explaining videos

por Auwal A B

12 de jul. de 2020

This a very interesting course especially the peer review process.

por Sharlene V

16 de abr. de 2019

I loved this course - what an interesting and innovative subject.

por Tanjim U I

14 de sep. de 2015

Very well structured course content. Its really enjoyable course.


3 de may. de 2020

An amazing learning experience with expert interview experience

por sandeep v

28 de may. de 2019

Fantastic instructor and an extremely well structured course...

por Logeshwaran A S

24 de dic. de 2020

Superb! I enjoyed each and every module which is very precise.

por YASH P

24 de nov. de 2020

Best course get to learn many things with valuable certifacte.

por yerubandi v v s y v v

22 de abr. de 2020

Very Good course with a best content and peer grade Assignment

por Shrirang M

26 de nov. de 2019

Great Course and great for newbies to understand digital world