Chevron Left
Volver a Digital Media and Marketing Strategies

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,818 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


4 de jul. de 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

Filtrar por:

201 - 225 de 670 revisiones para Digital Media and Marketing Strategies

por Vincent M M

22 de dic. de 2020

The course has been good I've enjoyed my study with Coursera.

por Richs O

21 de dic. de 2020

Great course! Will apply the digital strategies learned here.

por Rayeed H

18 de jun. de 2020

This course did what it was intended to do. Awaken the beast!


16 de feb. de 2020

the quality of the material surprised me, I benefited a lot.

por Gopakumar V S

14 de ene. de 2018

Helped me alot to learn on the basics - Mobile advertising

por Saad D

24 de abr. de 2018

The references provided are very informative and helpful!


4 de nov. de 2020

excelente en los contenidos y estrategias de aprendizaje

por Sreejasree R

2 de jun. de 2020

Very nice course to develop my interpersonal skills ...

por Alina S

23 de jun. de 2020

Amazing course; very practical! Learned tons of things!

por Maya A

19 de abr. de 2020

Its complete material between theoritical and practical

por Veronica L

9 de dic. de 2019

Very good for strategies and guidelines for marketing.

por Bente N

15 de jun. de 2017

Great lessons with good videos and easy to understand.

por Wewelpanawa G B L

6 de oct. de 2021

gGood course with great contents.. Thanks proffesor..

por Brandon M

30 de sep. de 2020

Great course. Learned a ton new marketing strategies.

por Hiroany D V C F

30 de jul. de 2020

Good course and well explained by professor Mike Yao!

por Ayela M

15 de ene. de 2020

Great opportunity to learn about digital strategies

por Cesar H

31 de oct. de 2020

Really informative and useful in the current time.

por A S

4 de may. de 2020

Great insight to fundamental of digital marketing

por Dr. R P

25 de oct. de 2020

Informative with insights on key strategy topics

por Gerlinde S

6 de ene. de 2020

Very interesting and also challenging course!!!

por Nermeen M

5 de dic. de 2016

excellent instructor with rich material

the best

por Sriram M

10 de jul. de 2020

Had a Good Knowledge Experience ! Thank You

por Rafeil J H

5 de may. de 2020

Help me to learn more about digital marketing

por Joel D B C

12 de jul. de 2020

Great course. and the professor was awesome.

por Natalia K

12 de jun. de 2020

It was very interesting and helpful course!