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Volver a The Marketing Plan

Opiniones y comentarios de aprendices correspondientes a The Marketing Plan por parte de IE Business School

304 calificaciones
54 reseña

Acerca del Curso

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Principales reseñas


Jun 08, 2017

Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.


Sep 05, 2016

Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.

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51 - 55 de 55 revisiones para The Marketing Plan

por Marina N N M

Aug 23, 2020

great formative course, but it needs more in the practical part.

por Mostafa A M

Sep 17, 2016

Good presentation and performance,,,Thanks

por Ibrahim E

Nov 27, 2019


por Deborah D

Jul 02, 2020

This is the first subscription I cancelled. It was very difficult to get into the content. I also tend to have an issue with peer reviewed assignments and this course had multiple peer reviewed assignments. You are at someones mercy if you can even get someone to review it.

por Patrick W

Aug 24, 2020

Very little content. There is more intro music than useful info. The take aways would fit easily on 1/2 page. There are hundreds of websites that offer better, more condensed marketing info...and they are all free.