Acerca de este Curso
4.8
585 calificaciones
168 revisiones
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Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 23 horas para completar

Sugerido: 6 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Habilidades que obtendrás

GrammarMedia AnalysisEnglish LanguageMedia Literacy
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 23 horas para completar

Sugerido: 6 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
4 horas para completar

Unit 1: Introduction to Media Literacy

In this unit, you will learn what media literacy means and how you can improve your own media literacy skills....
Reading
11 videos (Total: 46 min), 8 readings, 11 quizzes
Video11 videos
Course Overview: Topics, Assessments, Games & Activities6m
Media is Everywhere5m
Listening: Interview with William Cowen...6m
Language Focus: Previewing Texts4m
Unlockable Achievement 1m
What is Media Literacy?4m
Part 1: How Can we Analyze Media Messages?4m
Unlockable Achievement 2m
Part 2: How Can we Analyze Media Messages?5m
Language Focus: Skimming and Scanning5m
Reading8 lecturas
Overview of the Unit10m
BASIC: Can you Separate Fact from Fiction?10m
ADVANCED: Can you Separate Fact from Fiction?10m
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
Game: Unit 1 Vocabulary Flashcards10m
Supplemental Reading: More to it! Media Literacy10m
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10m
Quiz11 ejercicios de práctica
Check Your Understanding: William Cowen Interview10m
Game 1: Preview the Text16m
Assessment 1: Self-Assessment of Media Literacy Skills20m
Check Your Understanding: "Can you Separate Fact from Fiction?"8m
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"10m
Game 2: Skimming and Scanning8m
Game 3: Vocabulary Practice10m
Check Your Understanding: "More to it! Media Literacy"8m
Game: Review Previewing a Text8m
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."8m
Game: Review Skimming and Scanning8m
Semana
2
Hours to complete
6 horas para completar

Unit 2: Types of Media: Traditional vs. Social

In this unit you will learn about the differences between traditional and social media, and learn the language necessary to compare them....
Reading
11 videos (Total: 46 min), 8 readings, 12 quizzes
Video11 videos
What is Social Media?4m
Unlockable Achievement 3m
Language Focus - Comparative Adjectives5m
Overcoming Bias: The Power of Social Media5m
Using Social Media to Support Causes4m
Language Focus - Reductions5m
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4m
Unlockable Achievement 4m
Part 2: The Reliability of Social Media (Credibility)4m
The Language of New Media4m
Reading8 lecturas
Overview of the Unit10m
Study Finds Most Americans Get News from Social Media10m
BASIC: 5 Ways Social Media Helps Syrian Refugees10m
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10m
Real or Not? Snowboarder's Video in Question10m
Game: Unit 2 Vocabulary Flashcards10m
Supplemental Reading: The Town that Runs on Twitter10m
Supplemental Reading: It's about How you Communicate your Message10m
Quiz11 ejercicios de práctica
Game 1: Categorize each Media Example with Its Type (Traditional or Social)16m
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"10m
Game 2: Replace the Adjective with a Comparative Form12m
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"10m
Game 3: Choose the Correct Reduced Form22m
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"8m
Game 4: Vocabulary Review: Fill in the Blank16m
Check Your Understanding: "The Town that Runs on Twitter"10m
Game: Grammar Practice - Reductions12m
Check Your Understanding: "It's about How you Communicate your Message"10m
Game: Identify the Positive Aspects of Social Media from the Sentence Bank8m
Semana
3
Hours to complete
6 horas para completar

Unit 3: Advertising

In this unit, you will learn how advertisers use media to market their products. ...
Reading
13 videos (Total: 50 min), 10 readings, 11 quizzes
Video13 videos
Thinking Critically about Advertisements4m
How do Advertisers Target Audiences?5m
Listening: Interview with Nancy Bollinger6m
Unlockable Achievement 5m
Language Focus - Order of Adjectives5m
Features of a Print Advertisement5m
Features of Radio and Television Advertisements4m
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4m
Using the Internet to Advertise4m
Analyzing Advertisements4m
Unlockable Achievement 6m
Unlockable Achievementm
Reading10 lecturas
Overview of the Unit10m
BASIC: Internet Ads Outpace Print for First Time10m
ADVANCED: Internet Ads Outpace Print for First Time10m
BASIC: Advertisers Join the Search for Friends Online10m
ADVANCED: Advertisers Join the Search for Friends Online10m
Video Assessment Instructions10m
Written Assessment Instructions10m
Game: Unit 3 Vocabulary Flashcards10m
Ads are Everywhere, and We Do Mean Everywhere10m
New TV Advertisements Shock Viewers10m
Quiz10 ejercicios de práctica
Check Your Understanding: Interview with Nancy Bollinger10m
Game 1: Match the Target Audience with the Product10m
Game 2: Put the Adjectives in the Correct Order16m
Assessment 1: Advertising, thinking critically about ads, and targeting audiences14m
Game 3: Choose the Correct Intensifier8m
Check Your Understanding: "Internet Ads Outpace Print for First Time"8m
Check Your Understanding: "Advertisers Join the Search for Friends Online"8m
Check Your Understanding: "Ads are Everywhere, and We Do Mean Everywhere"8m
Bonus Game: Intensifier Use10m
Check Your Understanding: "New TV Advertisements Shock Viewers"10m
Semana
4
Hours to complete
6 horas para completar

Bias in the Media

In this unit, we will discuss the meaning of media bias and several common types of bias. ...
Reading
13 videos (Total: 42 min), 10 readings, 10 quizzes
Video13 videos
What is Media Bias?4m
Unlockable Achievement 7m
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4m
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3m
Bias by Omission5m
Unlockable Achievement 8m
Bias by Placement5m
Language Focus - Connotation vs. Denotation4m
Bias by Spin4m
Overcoming Bias4m
Unlockable Achievementm
Written Challenge Overview1m
Reading10 lecturas
Overview of the Unit10m
BASIC: For the Press, Elections are a Test of Accountability10m
ADVANCED: For the Press, Elections are a Test of Accountability10m
Are Facebook’s Trending Topics Unfair?10m
Instructions for Video Recording10m
Instructions for Peer-reviewed Written Assessment10m
Game: Unit 4 Vocabulary Flashcards10m
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10m
BASIC: US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming10m
ADVANCED: US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming10m
Quiz9 ejercicios de práctica
Check Your Understanding: "For the Press, Elections are a Test of Accountability"8m
Game 1: Choose the Correct Modal14m
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"8m
Game 2: Denotations and Connotations16m
Game 3: Identifying Negative Connotations12m
Check Your Understanding: "Are Biased Sources Replacing News Networks?"10m
Game: Bias by Omission, Placement, or Spin?16m
Check Your Understanding: “US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming”10m
Game: Positive/Neutral and Negative Connotations20m
4.8
168 revisionesChevron Right
Career direction

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comenzó una nueva carrera después de completar estos cursos
Career Benefit

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consiguió un beneficio tangible en su carrera profesional gracias a este curso
Career promotion

29%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por TAFeb 3rd 2018

This course give many valuable knowledge about media, in addition, language is very useful for me. I want you to suggest that you should study this course because media is everywhere.

por TMSep 15th 2017

this course makes one understand media in a very clear and precise way, which is very essential for a vigilant person to take informed and balanced decisions in today's digital age

Instructores

Avatar

Lauren Fiori

Advising Specialist
English Lan
Avatar

Ian Nichols

Language Specialist
English Language Programs

Acerca de University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

  • Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

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