This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
Berklee College of MusicAcerca de este Curso
19,029 vistas recientes
Resultados profesionales del estudiante
62%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
29%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que obtendrás
Music businessMarketingCrowdfundingSocial MediaNetworking
Resultados profesionales del estudiante
62%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
29%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Programa - Qué aprenderás en este curso
1 hora para completar
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hora para completar
1 video (Total 2 minutos), 5 lecturas, 1 cuestionario
1 video
Welcome!1m
5 lecturas
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
Join the Discussion!10m
1 ejercicio de práctica
What do you hope to accomplish?30m
2 horas para completar
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 horas para completar
4 videos (Total 39 minutos), 3 lecturas, 1 cuestionario
4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3 lecturas
Overcoming An Internal Struggle10m
Join Your Study Group10m
Case Study: Elisa Smith's IVI10m
1 ejercicio de práctica
Case Study: Elisa Smith's IVI30m
1 hora para completar
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
1 hora para completar
4 videos (Total 31 minutos), 2 lecturas, 1 cuestionario
4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
2 lecturas
Using Brand Names in Your Songwriting10m
Join Your Study Group10m
1 ejercicio de práctica
Case Study: Brand Partnerships30m
2 horas para completar
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 horas para completar
5 videos (Total 46 minutos), 3 lecturas, 1 cuestionario
5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
3 lecturas
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
Join Your Study Group10m
1 ejercicio de práctica
Case Study: Do You Need A Producer?30m
2 horas para completar
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 horas para completar
5 videos (Total 31 minutos), 3 lecturas, 1 cuestionario
5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
3 lecturas
10 Tips for Running a Successful Crowdfunding Campaign10m
Join Your Study Group10m
Reviewing Rench's Crowdfunding Campaign10m
1 ejercicio de práctica
Case Study: Successful Crowdfunding30m
1 hora para completar
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hora para completar
1 video (Total 1 minutos), 2 lecturas, 1 cuestionario
1 video
2 lecturas
Launching Your Career10m
Join Your Study Group10m
Reseñas
Principales reseñas sobre BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
por AA3 de oct. de 2020
This course has helped me a lot in finding put the driving forces to accomplish my career goal as a musician. Moreover it helped me to identify the various music brand partnership around the globe.
por ET25 de ago. de 2020
As a Marketing student, I have to admit that I really liked this course. It gave me a clearer idea of the music industry and suggestions from a Marketing perspective on how to promote an artist!
por AM16 de jul. de 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
por ZV20 de mar. de 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
- es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
- Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Is financial aid available?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Recibiré crédito universitario por completar el Curso?
Este Curso no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados del curso para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
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