Acerca de este Curso
4.6
68 calificaciones
12 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/ week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Check

    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

Habilidades que obtendrás

Music businessMarketingCrowdfundingSocial MediaNetworking
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/ week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Welcome!

Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
Reading
1 video (Total 2 minutos), 4 readings, 1 quiz
Reading4 lecturas
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
Quiz1 ejercicio de práctica
What do you hope to accomplish?8m
Horas para completar
2 horas para completar

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
Reading
4 videos (Total 39 minutos), 3 readings, 1 quiz
Video4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
Reading3 lecturas
Overcoming An Internal Struggle10m
About Your Instructor: Leah (a.k.a. Elisa Smith)10m
Case Study: Elisa Smith's IVI10m
Quiz1 ejercicio de práctica
Case Study: Elisa Smith's IVI20m
Semana
2
Horas para completar
1 hora para completar

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
Reading
4 videos (Total 31 minutos), 1 reading, 1 quiz
Video4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
Reading1 lectura
Using Brand Names in Your Songwriting10m
Quiz1 ejercicio de práctica
Case Study: Brand Partnerships20m
Semana
3
Horas para completar
1 hora para completar

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
Reading
5 videos (Total 46 minutos), 2 readings, 1 quiz
Video5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
Reading2 lecturas
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
Quiz1 ejercicio de práctica
Case Study: Do You Need A Producer?16m
Semana
4
Horas para completar
1 hora para completar

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
Reading
5 videos (Total 31 minutos), 2 readings, 1 quiz
Video5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
Reading2 lecturas
10 Tips for Running a Successful Crowdfunding Campaign10m
Reviewing Rench's Crowdfunding Campaign10m
Quiz1 ejercicio de práctica
Case Study: Successful Crowdfunding20m
Horas para completar
1 hora para completar

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
Reading
1 video (Total 1 minutos), 1 reading, 1 quiz
Video1 video
Reading1 lectura
Launching Your Career10m
4.6
12 revisionesChevron Right
Beneficio de la carrera

80%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

25%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

por ADec 23rd 2018

Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!

Instructor

Avatar

Leah Waldo

Course Author
Berklee Online

Acerca de Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Acerca del programa especializado Music Business

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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