This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
ofrecido por
Berklee College of MusicAcerca de este Curso
24,435 vistas recientes
Resultados profesionales del estudiante
71%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
33%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que obtendrás
Music businessMarketingCrowdfundingSocial MediaNetworking
Resultados profesionales del estudiante
71%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
33%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Programa - Qué aprenderás en este curso
1 hora para completar
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hora para completar
1 video (Total 2 minutos), 4 lecturas, 1 cuestionario
1 video
Welcome!1m
4 lecturas
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
1 ejercicio de práctica
What do you hope to accomplish?8m
1 hora para completar
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
1 hora para completar
4 videos (Total 39 minutos), 2 lecturas, 1 cuestionario
4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
2 lecturas
Overcoming An Internal Struggle10m
Case Study: Elisa Smith's IVI10m
1 ejercicio de práctica
Case Study: Elisa Smith's IVI20m
1 hora para completar
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
1 hora para completar
4 videos (Total 31 minutos), 1 lectura, 1 cuestionario
4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
1 lectura
Using Brand Names in Your Songwriting10m
1 ejercicio de práctica
Case Study: Brand Partnerships20m
1 hora para completar
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
1 hora para completar
5 videos (Total 46 minutos), 2 lecturas, 1 cuestionario
5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
2 lecturas
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
1 ejercicio de práctica
Case Study: Do You Need A Producer?16m
1 hora para completar
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
1 hora para completar
5 videos (Total 31 minutos), 2 lecturas, 1 cuestionario
5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
2 lecturas
10 Tips for Running a Successful Crowdfunding Campaign10m
Reviewing Rench's Crowdfunding Campaign10m
1 ejercicio de práctica
Case Study: Successful Crowdfunding20m
1 hora para completar
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hora para completar
1 video (Total 1 minutos), 1 lectura, 1 cuestionario
1 video
1 lectura
Launching Your Career10m
Revisiones
Principales revisiones sobre BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
por ZV20 de mar. de 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
por JN9 de jul. de 2020
Very good material for singer/songwriter with a small band wanting to make their first recording, or a budding artist planning to put something together.
por LL7 de ene. de 2018
This course seems silly at first But it's an eye opener, Especially to the idea that the business seems a bit off kilter and over enthusiastic
por DC26 de jul. de 2018
This is a good course. I really appreciated used her personal experience as a living case study to teach and demonstrate the material.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Hay ayuda económica disponible?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Recibiré crédito universitario por completar el Curso?
Este Curso no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados del curso para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
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