This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.
Este curso forma parte de Programa Especializado - Music Business
Building Your Career in Music: Developing A Brand and Funding Your Music
ofrecido por
Acerca de este Curso
4.6
68 calificaciones
Qué aprenderás
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que obtendrás
Music businessMarketingCrowdfundingSocial MediaNetworking
Programa - Qué aprenderás en este curso
Semana
1Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 video (Total 2 minutos), 4 readings, 1 quiz
4 lecturas
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
1 ejercicio de práctica
What do you hope to accomplish?8m
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
4 videos (Total 39 minutos), 3 readings, 1 quiz
4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3 lecturas
Overcoming An Internal Struggle10m
About Your Instructor: Leah (a.k.a. Elisa Smith)10m
Case Study: Elisa Smith's IVI10m
1 ejercicio de práctica
Case Study: Elisa Smith's IVI20m
Semana
2Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
4 videos (Total 31 minutos), 1 reading, 1 quiz
4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
1 lectura
Using Brand Names in Your Songwriting10m
1 ejercicio de práctica
Case Study: Brand Partnerships20m
Semana
3Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
5 videos (Total 46 minutos), 2 readings, 1 quiz
5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
2 lecturas
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
1 ejercicio de práctica
Case Study: Do You Need A Producer?16m
Semana
4Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
5 videos (Total 31 minutos), 2 readings, 1 quiz
5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
2 lecturas
10 Tips for Running a Successful Crowdfunding Campaign10m
Reviewing Rench's Crowdfunding Campaign10m
1 ejercicio de práctica
Case Study: Successful Crowdfunding20m
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 video (Total 1 minutos), 1 reading, 1 quiz
1 video
1 lectura
Launching Your Career10m
80%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
25%
consiguió un aumento de sueldo o ascenso
Principales revisiones
por ZV•Mar 21st 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
por A•Dec 23rd 2018
Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!
Instructor
Leah Waldo
Course AuthorBerklee Online
Acerca de Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Acerca del programa especializado Music Business
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2019 Coursera Inc. Todos los derechos reservados.
