This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
ofrecido por
Berklee College of MusicAcerca de este Curso
6310 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que obtendrás
- Music business
- Marketing
- Crowdfunding
- Social Media
- Networking
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Programa - Qué aprenderás en este curso
1 hora para completar
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hora para completar
1 video (Total 2 minutos), 5 lecturas, 1 cuestionario
2 horas para completar
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 horas para completar
4 videos (Total 39 minutos), 3 lecturas, 1 cuestionario
2 horas para completar
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
2 horas para completar
4 videos (Total 31 minutos), 2 lecturas, 1 cuestionario
2 horas para completar
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 horas para completar
5 videos (Total 46 minutos), 3 lecturas, 1 cuestionario
2 horas para completar
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 horas para completar
5 videos (Total 31 minutos), 3 lecturas, 1 cuestionario
1 hora para completar
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hora para completar
1 video (Total 1 minutos), 2 lecturas, 1 cuestionario
Reseñas
- 5 stars65,56 %
- 4 stars20,75 %
- 3 stars7,78 %
- 2 stars2,12 %
- 1 star3,77 %
Principales reseñas sobre BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
por AM2 de feb. de 2021
Fantastic course! Thank you for being really detailed with how musicians should go around dealing with some of the marketing and finance aspects of pursuing this career!
por A22 de dic. de 2018
Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!
por AM16 de jul. de 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
por R18 de jun. de 2019
now i can make a good crowd funding campaigns and can handle a lot of things in any project i work in
Preguntas Frecuentes
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