This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
por Ignacio V•
Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.
por Deleted A•
I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.
por Rohan B•
Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.
por SRISUDARSAN P R•
Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.
por Rebecca F•
Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.
por Sarah E•
This was my first course on coursera and i'm really happy and satisfied with the knowledge . i didn't know at first what will i do as a Phd but now Neuromarketing here i come , thank you dear instructors and special thank to Mr Thomas Zoega.
por Bilal A•
It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.
Thanking You Alot
por Avneesh K•
Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.
por Sadia F•
This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.
it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.
por Selly S P•
Unlike a lot of other online courses on neuromarketing, this course really provided me with ample information and studies I can read and understand. There is quite a bit of reading required but every bit is worth it and very interesting!
por Mahmoud A A•
THANKS SO MUCH DR /THOMAS , I ADMIRE FOR THE WAY TO LEARN AND REACH THE INFORMATION , NOW I LEARN MANY THINGS ABOUT BRAIN AND HOW IT WORK AND I CAN USE IT FOR UNDERSTANDING THE CONSUMER BEHAVIOR
MANY THANKS FOR Copenhagen Business School
por Abu S M S•
This course provides an overview of Neuroscience application in consumer Psychology and its application in Marketing. Anyone with basic interest can surely pursue this course for studying more academic studies & research on this field.
por Dighbijoy S•
I think Thomas did an amazing job in taking us through the domains of Neuromarketing. Really liked the way he put in extra efforts in obtaining interviews of the who's who in Neuromarketing. Will look forward to your courses Professor.
por Mbenoye D•
Wonderful and interesting content. Really enjoyed the readings. Would suggest making the quizzes a bit longer/more challenging and including additional assignment for better application of learned coursework but overall a great course!
por Hashem A•
Informative and easy to understand. I completely recommend this course.
You will learn a lot about the different techniques of priming as well as useful information to protect yourself from being caught in the web of neuromarketing .
por Valentina S•
It is a really well-done course, videos and schemes are clear and understandable.
Literature is not for beginners at all - it's really technical and if you don't have scientific basis is not simple.
I really recommend this course :)
por Ayush A•
This is an amazing course, I am so happy to learn such an interesting topic which is emerging in today's world and is being applied throughout the world. It's a must course for everybody who are about to enter the corporate world.
por Fidan H•
I am newly interested in this field and nothing can be better than this course for understanding neuromarketing. All the materials chosen for course are super informative. Highly appreciate dedication and time! Thanks a lot.
por Ayush R•
Gives a good introduction to the field of neuroscience. Professor Thomas does a great job of introducing some of the eminent scientists/practitioners in interviews which gives a lot of inside information. Highly recommended!
por Patricia S•
Very insightful. Short, concise but very rich in content. Appreciated the explicit focus on commercial applicability without letting the academic side suffering. If I had one improvement wish, it would be reviewing the tr
por Diana V J G•
I found this course very interesting, with new topics regarding Marketing and neuroscience. It's really helpful, all the examples with the customers and the scientific part for complementing the sociology of the topics.
por Magdaline N•
This was a nice introduction. I would have loved to learn more of how to implement the various studies posed here, in my business. the content here was a nice start to my understanding of my customers behaviors though.
por Denis K•
It is great course for those who would like to expand their knowledge in marketing and get some new ideas about future of marketing research. Also good for those who are thinking of starting career in neuromarketing.
por MRITUNJAI S•
its good and well taught by the faculty, it develop various new concepts which are interrelated with medicinal and marketing subjects. i would like these types of courses further for enhancing my knowledge. Thanks