How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
ofrecido por
An Introduction to Consumer Neuroscience & Neuromarketing
Escuela de Negocios de CopenhagueAcerca de este Curso
96,592 vistas recientes
Resultados profesionales del estudiante
37%
comenzó una nueva carrera después de completar estos cursos
27%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 26 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing
Resultados profesionales del estudiante
37%
comenzó una nueva carrera después de completar estos cursos
27%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 26 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Escuela de Negocios de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - Qué aprenderás en este curso
4 horas para completar
What is Neuromarketing all About?
We first need to define the field – what are the key concepts, what are the key methods and reasons for employing neuroscience to study consumers and communication effects? In this module, we will introduce the topic and how some specific studies provide key insights into what neuroscience has to offer in relationship with more traditional methods.
4 horas para completar
4 videos (Total 30 minutos), 2 lecturas, 1 cuestionario
4 videos
An Overview of the Brain7m
Case: Knutson et al + Pessiglione et al, method = fMRI11m
PET and MR Scanners4m
2 lecturas
Main Course Readings10m
Module 1 - What is Neuromarketing all About?3h 10m
1 ejercicio de práctica
What is Neuromarketing all About?10m
5 horas para completar
Attention & Consciousness
In the second module of this course we are turning to the functions of the brain, and we will first focus on attention and consciousness. This module will focus on some key concepts in attention and consciousness.
5 horas para completar
4 videos (Total 68 minutos), 1 lectura, 1 cuestionario
4 videos
Interview with Kyle Nel24m
Tools - Neurovision14m
Studies & Methods - Attention & Consciousness11m
1 lectura
Module 2 - Attention & Consciousness.3h 15m
1 ejercicio de práctica
Attention & Consciousness10m
4 horas para completar
Sensory Neuromarketing
In this module we will have contents filled on the topic of sensory neuromarketing. How are our senses affected differently as consumers? What can you do to organise your communications to better use all the senses? How does the brain actually use the senses? What tools do we have for assessing the use of senses, and how they affect consumers?
4 horas para completar
5 videos (Total 65 minutos), 1 lectura, 1 cuestionario
5 videos
Studies & Methods - Sensory Load Chart9m
iMotions - Interview with Peter Hartzbech15m
Interview with Per Møller part 119m
Interview with Per Møller part 27m
1 lectura
Module 3 - Sensory Neuromarketing2h 30m
1 ejercicio de práctica
Sensory Neuromarketing30m
5 horas para completar
Emotions & Feelings, Wanting & Liking
In this module, everything is about emotions and feelings, and the relationship between emotions and preference.
5 horas para completar
4 videos (Total 76 minutos), 1 lectura, 1 cuestionario
4 videos
Case: Kirk et al + Ramsøy EEG, metode = EEG20m
Interview with Steve Genco34m
EEG method9m
1 lectura
Module 4 - Emotions & Feelings, Wanting & Liking3h 20m
1 ejercicio de práctica
Emotions & Feelings, Wanting & Liking10m
Reseñas
Principales reseñas sobre AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
por PL23 de jun. de 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
por AM15 de jul. de 2020
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
por C27 de may. de 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
por MP14 de jul. de 2018
Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si compro el Certificado?
Is financial aid available?
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