How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
An Introduction to Consumer Neuroscience & NeuromarketingEscuela de Negocios de Copenhague
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Escuela de Negocios de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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Principales reseñas sobre AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
I really liked this course and learned here. I would like to thank Professor.Thomas Zoëga Ramsøy. I would highly recommend this course for students doing research in neuromarketing.
In a marketing world that has become defined by walled gardens, micro moments and the omnichannel experience. It is so refreshing to put some scientific proof into marketing.
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
This was an excellent course! Now I'm able to understand more deeply the concept of Neuromarketing and apply it on my everyday life. I think this is an excellent course for beginners as well!
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