Acerca de este Curso
4.7
769 calificaciones
122 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Social MarketingSocial MediaMarketing StrategyWriting
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
2 horas para completar

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today. ...
Reading
6 videos (Total 53 min), 7 readings
Video6 videos
Social Strategies Used by Organizations Today3m
Engagement Marketing Social Strategy7m
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
Reading7 lecturas
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Semana
2
Horas para completar
2 horas para completar

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example. ...
Reading
6 videos (Total 46 min), 4 readings, 1 quiz
Video6 videos
Newsjacking to impact your high value markets8m
Eventjacking - a "must" engagement strategy for start-ups9m
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
Reading4 lecturas
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
Quiz1 ejercicio de práctica
Quiz 112m
Semana
3
Horas para completar
4 horas para completar

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results. ...
Reading
9 videos (Total 85 min), 1 reading, 2 quizzes
Video9 videos
Nurture Marketing Strategy6m
Nurture Marketing Strategy Examples8m
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
Reading1 lectura
Assignment Overview: Creating Your First Blog Article10m
Quiz1 ejercicio de práctica
Quiz 212m
Semana
4
Horas para completar
1 hora para completar

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it. ...
Reading
2 videos (Total 14 min), 4 readings, 1 quiz
Video2 videos
Developing an Effective Blog7m
Reading4 lecturas
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
Quiz1 ejercicio de práctica
Quiz 38m
4.7
122 revisionesChevron Right
Dirección de la carrera

29%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

11%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por HKFeb 12th 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

por RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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