Este curso forma parte de Programa Especializado - Social Media Marketing
Engagement & Nurture Marketing Strategies
ofrecido por
Acerca de este Curso
4.7
756 ratings
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Habilidades que obtendrás
Social MarketingSocial MediaMarketing StrategyWriting
Programa - Qué aprenderás en este curso
1
Sección
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 videos (Total: 53 min), 7 readings
6 videos
Social Strategies Used by Organizations Today3m
Engagement Marketing Social Strategy7m
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
7 lecturas
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
2
Sección
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 videos (Total: 46 min), 4 readings, 1 quiz
6 videos
Newsjacking to impact your high value markets8m
Eventjacking - a "must" engagement strategy for start-ups9m
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
4 lecturas
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
1 ejercicio de práctica
Quiz 112m
3
Sección
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 videos (Total: 85 min), 1 reading, 2 quizzes
9 videos
Nurture Marketing Strategy6m
Nurture Marketing Strategy Examples8m
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
1 lectura
Assignment Overview: Creating Your First Blog Article10m
1 ejercicio de práctica
Quiz 212m
4
Sección
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos (Total: 14 min), 4 readings, 1 quiz
4 lecturas
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 ejercicio de práctica
Quiz 38m
4.7
29%
83%
11%
Principales revisiones
por HK•Feb 12th 2016
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
por RR•Feb 17th 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
Instructor
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy IncAcerca de Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Acerca del programa especializado Social Media Marketing
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.
Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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