In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Este curso forma parte de Programa Especializado - Marketing por redes sociales
Engagement & Nurture Marketing Strategies
ofrecido por
Acerca de este Curso
4.7
794 calificaciones
Habilidades que obtendrás
Social MarketingSocial MediaMarketing StrategyWriting
Programa - Qué aprenderás en este curso
Semana
1Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 videos (Total 53 minutos), 7 readings
6 videos
Social Strategies Used by Organizations Today3m
Engagement Marketing Social Strategy7m
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
7 lecturas
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Semana
2Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 videos (Total 46 minutos), 4 readings, 1 quiz
6 videos
Newsjacking to impact your high value markets8m
Eventjacking - a "must" engagement strategy for start-ups9m
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
4 lecturas
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
1 ejercicio de práctica
Quiz 112m
Semana
3Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 videos (Total 85 minutos), 1 reading, 2 quizzes
9 videos
Nurture Marketing Strategy6m
Nurture Marketing Strategy Examples8m
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
1 lectura
Assignment Overview: Creating Your First Blog Article10m
1 ejercicio de práctica
Quiz 212m
Semana
4Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos (Total 14 minutos), 4 readings, 1 quiz
4 lecturas
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 ejercicio de práctica
Quiz 38m
33%
comenzó una nueva carrera después de completar estos cursos
36%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
por HK•Feb 12th 2016
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
por RR•Feb 17th 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
Instructor
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy IncAcerca de Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Acerca del programa especializado Marketing por redes sociales
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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