About this course: Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Who is this class for: This course is the third within this Specialization and it is highly recommended that you have completed at least the fourth module within Search Engine Optimization Fundamentals prior to taking this course as it requires for you to have completed an initial keyword search activity before moving forward.

Created by: University of California, Davis

Taught by: Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension

Basic Info	Course 3 of 6 in the Search Engine Optimization (SEO) Specialization.
Level	Intermediate
Commitment	4 weeks of study, 2-3 hours/week
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.6 stars Average User Rating 4.6See what learners said

Syllabus

WEEK 1

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your opti...

12 videos

Graded: Optimizing A Website For Search

WEEK 2

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally acc...

12 videos

Graded: Advanced On-page SEO

WEEK 3

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local busin...

10 videos

Graded: Local SEO

Graded: Local SEO Site Audit

WEEK 4

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to tr...

10 videos

Graded: Creating an SEO Campaign

FAQs

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Coursework

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Creators

University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Pricing

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