Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.
por Luis M•
While you will learn how to develop personal branding, I found the reading material somewhat outdated. Kimberley's videos are brief, engaging and interesting though.
por Felipe P d C•
It is a great course, but I think it could go deeper. I found it somewhat superficial.
por Erica W•
I found the material was really outdated when discussing social media. There is no way you are going to get noticed if you are only posting 2-5 times a day. Twitter is the smallest social media platform and more time should have been spent covering Facebook as it is the largest social media platform by far with more than double the amount of monthly users. Teenagers are still on Facebook and its not just for "older people" and businesses. The most valuable part was creating my own mission statement but the rest seemed like outdated information. The instructor was great in all the videos though and I really did enjoy her humor.
por Jane L•
Entertaining course, but only for those who are totally new to personal development and branding.
por Aija V•
Was an easy to follow course. Would look for deeper content. Good as an intro.
por Mohamed A T K•
Course is OK, not too informative and not too poor.
por Leonardo S H•
It is not a bad course, but it's very basic.
por Gustavo P•
Good, but quite basic.
por Sunny J•
Course started of great but cn be improved greatly. Better modules and course contents needed. Also, video quality needs to be better. Had higher expectations from this course but it was obvious it lacked them.
Most of the material is not current and out of date. For example the We Are Social international data is pulled from a 2014 report, however, there is a current 2019 report published.
por Surya M•
The videos were not very professional.
Depth of the subject was not there.
Very introductory and generic course where personal branding as a subject was merely cursorily touched.
por Maximilian P•
Terrible! It's basically a self promotion and verbal masturbation by the professor with no content.. Quiz questions are ridiculous and absolute no brainers. They basically say: "Should you go to school or should you smoke weed with the cool kids? Whats your answer?" Additionally, professor has a nervous tick fixing her hair every minute and the material are selfie videos filmed with her iPhone..
I hope Coursera will act and take this course offline since it provides NO academic value whatsoever!
por Stylianos A•
I recomend this course for all. It is short (i.e., can be easily completed by any one even, with tight schedules), straight to the point (no running around in circles with a lot of analysing and parallel topics), easy to understand and above all, or despite of all of these, you will gain usefull, important, and applicable knowledge.
I recommend this course for anyone who wants to establish a digital identity, as a professional or as an aspiring grown-up. For professionals, I don't think I need to explain it. By aspiring grown-ups, I am referring to young people who don't want to become known by their teenage social media in a world of grown ups. Keep those for your close group of childhood friends, and in your new life, show the world that you can create a new identity that's going to help you grow up and project a more professional personal image - brand for you.
Also, the knowledge can be used by working people who want to improve their image and that of their organisation although this would not provide immediate direct benefits for theselves. So, if you're a teacher, doctor, nurse, security worker, etc, working for a public organisation, community organisation and other similar institutions, you can project your own persona (keep to 80:20 to avoid being seen as arrogant) to connect to the community, and to establish yourself as a social leader or an expert in your job.
If you were wondering if this course is for you and whether to sign up, by all means, DO IT, and you won't reret it!
por Miljana S•
Kimberly, as being a colleague of mine in a way, brought us this course in a very dramatically driven, but surprisingly comic and most simplified and informative way possible! I enjoyed every second of it even though it took me some time to finish it due to my Covid - 19 treatment. I have to say that her enthusiasm, love towards educatuon and learning and bringing the best towards us, students, kept me wanting to know more and dragged me completely into the world she presented.
Definitely an amazing teacher and someone who should get more into acting, since I presume it surely was one of her passions in the past!
Bravo Kim and thank you Coursera for having such amazing tutors here! Thank you University of Virginia and looking forward to new exchiting adventures here with you in the future.
por Bianca Y•
The course was brief and the lectures were fun to watch mainly because the lecturer was very quirky and she didn't make the lessons too intimidating for first time learners. It felt like a very casual conversation between a mentor and a student. Really wish she had more MOOCs here on Coursera!
As for the topic itself, I find that it's easy to understand and really saw the importance of Personal Branding while I was listening to the lectures and going through the readings. Though there is no scientific framework whatsoever, she gives clear guidelines on things to-do and what not to-do like the 80/20 rule, creating a mission statement, making sure to check your privacy setting once in a while, etc.
She made the lesson very fun, interesting, and valuable to learn!
por Lenka S•
Great course, I'd totally recommend it. The teacher was amazing! She really knows a lot about branding and I felt I learned a lot from her (plus she's funny!). She also supplied us with many awesome links to articles and videos to even further our knowledge of personal branding and get other perspectives from different sources. If you are asking yourself "Why should I be bothered about branding, that's some marketing stuff I don't care about", then know - this is a MUST for every single person who exists online (and since you are reading this right now, you most likely are), because by having profiles and engaging on the interwebz, you inevitably are building a reputation and this class will teach you how to manage that reputation.
por Yousaf A•
I always used to take personal branding or self promotion as a negative act but this course helped me to understand the real and basic meaning of Personal branding. It taught the importance of Personal Branding in a very positive way. The Instructor Kimberley R. Barker is just amazing and her way of teaching is very lovely. To all those people who are criticizing about the content of this course should understand that this was meant to understand the idea of Personal Branding and how you carry it. It was not meant to teach digital marketing or advertisement everyone should understand this. I simply loved this course.
por David L•
This course gave me exactly what I wanted to learn, and exactly what I expected. There were some lessons that took a deeper dive into theory, which fit perfectly into the flow of the lessons, while other lessons took a more practical approach, and covered how each of the social media platforms fit into a personal branding plan. I plan to use what I learned to fine-tune my personal social media presence, and to help develop a branding plan for my urban neighborhood. The course work is not heavy, and 5 weeks is a generous amount of time to complete the course.
por Ariful H B•
It was a great experience for me to have a course of Introduction to Personal Branding. Truly, I didn't know about anything about personal branding. I was a bit of nurvous after enrolled in that course. But Kimberley Madam make it very easy for me. The way she taught us it wasn't seems that kind of difficult during the course. Now, I'm eager to do some more course from coursera. And last of I want to the coursera admins to give me financial aid to take this course without payment. Otherwise, It wasn't possible for me to take that kind of valuable course.
por Liau C Z•
This is my second time taking a course from University of Virginia. Both times, the courses were enjoyable (I took New Business Models in Society previously). This course about Personal Branding was interesting thanks to the lecturer. She delivered content in a "Youtuber"-style, which made the content feel more "personal", fitting in nicely with Personal Branding. However, I believe that too much time was dedicated to dissecting the benefits of Twitter - a platform not very popular for businesses and professionals in Asia (where I come from).
por Ho H N•
The teacher is really outstanding. She has rich experience of life skill and personal brand. The style of teaching is absolutely attractive. I used to learn from other courses but those all have bad way of delivering their knowledge, which is hugely boring to me, I have to admit that. But everything come to change when I learn this course form her. She has a brilliant talent of facial expression. It really stand out in my mind when any one asks me about what the best course on coursera to me. Thanks for delivering this lesson to me.
por Lahia G•
Really loved Kimberley as an instructor. Engaging, attention grabbing while being short, sweet and to the point. Really great resources were provided and now a fan of the Reply All podcast which I had never head about before. Easy to follow layout of the course, and despite not having the heaviness you'd think you'd need to learn a lot, I'm truly surprised how much has resonated with me, the touch points I see in everyday life now (personal and work), and being able to apply everything I learn immediately. Thank you Kimberley!
por Iman A•
It's a great course, very introductory and easy to finish. If it's your first attempt to learn about personal branding and you are looking for a course that gives you general information about the topic, so this is it. It's not for someone who searches for deep, in-detail instruction. Plus, the instructor is so nice and I enjoyed her style of passing experience through, though I am sure she has more to give. Thank you very much Kimberly. Now I am going to watch the videos again because I feel like I want to!
por Vanessa C•
This course was useful and exciting. I often feel that I am the sole millennial born without social media skills. Now, I feel that I have the tools to succeed in the social media world. Thank you Kimberley Barker! Your course was well crafted and your videos were great! All of the assignments brought forth new insights. I appreciate the personality you brought in to the class, including the Hobbit references and Star Trek paraphernalia in the background! Live long and prosper. The road goes ever on and on:P
por Elizaveta R O•
I can say that this online course is gorgeous! G-O-R-G-E-O-U-S!
Because there is nothing superfluous and useless in it. Each part is saturated with new information that Kimberly Barker presents to us in a new light and with a new awareness of importance. I got a real pleasure from the course, and I think that there is nothing to change in it. Only maybe add some information, because I wanted to know something more new (but it isn't necessarily)!
Thank you very much for such a useful course. I am delighted!