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Nivel principiante

Aprox. 15 horas para completar

Sugerido: 5 weeks of study; 2 hours per week. ...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Árabe (Arabic)
User
Los estudiantes que toman este Course son
  • Business Developers
  • Filmmakers
  • Associates
  • Entrepreneurs
  • Marketing Specialists
User
Los estudiantes que toman este Course son
  • Business Developers
  • Filmmakers
  • Associates
  • Entrepreneurs
  • Marketing Specialists

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 15 horas para completar

Sugerido: 5 weeks of study; 2 hours per week. ...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Árabe (Arabic)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Welcome. Let's develop a persuasive argument.

15 videos (Total 56 minutos), 5 lecturas, 3 cuestionarios
15 videos
What’s this course about?3m
What are the assignments?4m
What is persuasion?4m
Good persuasion requires careful planning.3m
Good persuasion involves logos, pathos, and ethos4m
Good persuasion responds to questions of fact, policy, and value.3m
What’s the status quo and burden of proof?4m
What are the stock issues and how do they help?4m
Stock issue: Ill. Something demands our attention.2m
Stock issue: Blame. Why does the ill persist?2m
Stock issue: Cure. What should we do?3m
Stock issue: Consequences. What happens if we act?3m
Using these tools to build arguments for and against.4m
How to record speech videos4m
5 lecturas
Week 1 preview2m
Persuasive speech assignment description10m
Stock issues in action--Barack Obama15m
Week one lesson summaries10m
Week one assignment check-in15m
2 ejercicios de práctica
Persuasion6m
Week one quiz10m
Semana
2
3 horas para completar

Designing your persuasive speech

13 videos (Total 53 minutos), 8 lecturas, 4 cuestionarios
13 videos
Congruency. Everything should fit together.5m
Calls to action. What should the audience do?5m
Calls to action. Highlighting audience efficacy.3m
Stock issues arrangement. Building to the call to action.5m
Monroe's motivated sequence. Helping the audience visualize the cure.2m
Go big. Move from policy to value.4m
Go small. Protect the argument from larger issues.4m
Challenge softly. Introduce new evidence.3m
Find your cost-benefit balance2m
Show, don't tell. Include a story.3m
Validate your argument. Include some testimony.3m
Sample persuasive speech #16m
8 lecturas
Week 2 preview2m
Congruencey--Bill Gates on education spending15m
Arrangement--driving to a clear cure12m
Argument tactics. Reading and responding to audience concerns.1m
Speech analysis #1 overview5m
Matt's feedback10m
Week two lesson summaries10m
Week two assignment check-in10m
3 ejercicios de práctica
Persuasive arrangement6m
Argument tactics6m
Week two quiz10m
Semana
3
3 horas para completar

Strategic and motivational language

13 videos (Total 58 minutos), 5 lecturas, 4 cuestionarios
13 videos
Fallacies of reasoning. Something is missing4m
Fallacies of reasoning. Flawed causality.3m
Fallacies of relevance. Bad evidence.3m
Fallacies of relevance. Bad response.3m
Framing. Building credible commonalities.3m
Identification. We're on the same side.4m
Topic value. Finding the best words for your subject.5m
Stylistic devices are easy equations for eloquence.2m
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6m
Phrasing repetition. Anaphora, epistrophe, and symploce.6m
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6m
Stylistic hotspots. Where to include style in your speech.3m
5 lecturas
Week three preview2m
Building common identities--Maria Ressa15m
Integrating style--Advocating for St. Jude's10m
Week three lesson summaries10m
Week three assignment check-in10m
3 ejercicios de práctica
Fallacies6m
Style6m
Week three Quiz14m
Semana
4
2 horas para completar

Compelling delivery

10 videos (Total 41 minutos), 5 lecturas, 3 cuestionarios
10 videos
How can I avoid saying um?4m
Dressing for a successful speech.3m
Preparing your speaking space.3m
Engaging the audience by working the room.4m
Making good eye contact.3m
Who is a good model of imitation for you?3m
Barack Obama. A model of stylistic energy.6m
Bobby Jindal. Beware of over-relying on your scripts.4m
Stylistic delivery requires your commitment.3m
5 lecturas
Week four preview2m
Speech analysis #2 overview2m
Matt's feedback10m
Week four lesson summaries10m
Week four assignment check-in10m
2 ejercicios de práctica
Um6m
Week four quiz10m
4.7
23 revisionesChevron Right

Principales revisiones sobre Speaking to persuade: Motivating audiences with solid arguments and moving language

por VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

por PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Instructor

Avatar

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

Acerca de Universidad de Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

Acerca de Programa especializado Dynamic Public Speaking

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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