Acerca de este Curso
4.3
55 calificaciones
17 revisiones

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 9 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 9 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility. ...
8 videos (Total 57 minutos), 1 reading, 5 quizzes
8 videos
Why Persuasion?7m
The journey ahead4m
Persuasion versus Manipulation8m
What is persuasion?7m
Credibility in Persuasion9m
Three Elements of Credibility7m
The Language of Trust8m
1 lectura
Instructions for Practice Quiz 310m
5 ejercicios de práctica
Quiz 116m
Practice Quiz 210m
Practice Quiz 310m
Summative Quiz 130m
Reflection 14m
Semana
2
3 horas para completar

Principles of Persuasive Writing

In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive....
6 videos (Total 49 minutos), 3 readings, 1 quiz
6 videos
Analysing your audience8m
Rules for Effective Writing9m
Ways to establish credibility8m
The persuasion map6m
The AIDA framework8m
3 lecturas
Additional Resources10m
Practice Quiz: Discover your Personality10m
Additional Resources10m
Semana
3
3 horas para completar

Persuasive Writing in a Globalised World

In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures. ...
4 videos (Total 41 minutos), 1 reading, 3 quizzes
4 videos
The five dimensions of culture11m
Credibility across cultures12m
Writing a Cover letter7m
1 lectura
Additional Resources10m
2 ejercicios de práctica
Reflection2m
Reflection 24m
4.3
17 revisionesChevron Right

Principales revisiones

por MAApr 4th 2019

It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.

por KRApr 12th 2018

Excellent content and support materials. I have learned a lot about communications and persuasion!

Instructores

Avatar

Derrick Ng

Centre for English Language Communication
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Norhayati ISMAIL

Centre for English Language Communication

Acerca de Universidad Nacional de Singapur

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. ...

Acerca del programa especializado Effective Communication in the Globalised Workplace

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
Effective Communication in the Globalised Workplace

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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