(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms. We are talking about companies – like social networks – that exploit data to offer personalized advertising or personalized experiences – in services like Netflix or Spotify – but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies. This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years. Therefore, this course aims to assess the strategies and tactics to exploit data through platforms, highlighting the opportunities and challenges of creating and managing data-driven opportunities. In doing so, we will consider the ethical and policy implications – and related opportunities – to have a transparent and trustable relationship with the end-users. Finally, we will position the data within the platform thinking process.
ofrecido por
Platform Thinking: exploiting data through platforms
Politecnico di MilanoAcerca de este Curso
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
No prerequisite knowledge is required.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
To understand the role of data in the sustainability of digital business models
To assess the various strategies to capture value from data
To analyze the business environment around you to identify potentialities for a platform revolution based on data
To analyze the available data to apply platform thinking
Habilidades que obtendrás
- Strategic Thinking
- Business Transformation
- Innovation
- Digital Media
- Business Design
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
No prerequisite knowledge is required.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Politecnico di Milano
Politecnico di Milano is a scientific-technological University, which trains engineers, architects and industrial designers.
Programa - Qué aprenderás en este curso
8 minutos para completar
Week 1 - Introduction to the course
8 minutos para completar
1 video (Total 3 minutos), 1 lectura
2 horas para completar
Week 2 - Strategies to exploit data
2 horas para completar
5 videos (Total 64 minutos), 5 lecturas
1 hora para completar
Week 3 - Generating platforms through data
1 hora para completar
2 videos (Total 16 minutos), 1 lectura
2 horas para completar
Week 4 - Implications of data exploitation
2 horas para completar
5 videos (Total 46 minutos), 4 lecturas, 1 cuestionario
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