2.1 Mass market, market segments, niche markets and individuals

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From the course by IE Business School
Positioning: What you need for a successful Marketing Strategy
137 ratings
IE Business School

Positioning: What you need for a successful Marketing Strategy

137 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
Segmentation

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing