4.8 Key trends impacting Positioning (1/2)

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Del curso dictado por IE Business School
Positioning: What you need for a successful Marketing Strategy
222 ratings
IE Business School
222 ratings
Curso 2 de 5 en SpecializationMarketing Strategy
De la lección
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Conoce a los instructores

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing