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Name: Positioning: What you need for a successful Marketing Strategy
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.5 (156 reviews)

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Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

20 de dic. de 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

7 de feb. de 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

Opiniones y comentarios de aprendices correspondientes a Positioning: What you need for a successful Marketing Strategy por parte de IE Business School

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Opiniones y comentarios de aprendices correspondientes a Positioning: What you need for a successful Marketing Strategy por parte de IE Business School

Acerca del Curso

Principales reseñas

51 - 75 de 153 revisiones para Positioning: What you need for a successful Marketing Strategy

Coursera Footer

Principales cursos en línea

Principales especializaciones en línea

Certificados en linea

Programas de titulación en línea

Coursera

Comunidad

Más