Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
por SRIJAN D
•Extremely good!
por SANDEEP K
•Good learning.
por Bernardo R
•Great content!
por Nhat Q L
•Great course!
por ABU S M
•nice course
por Shashavalli P
•Good course
por Apurbo D
•Excellent
por MS. C J A C
•Excellent
por Ajay s
•very good
por Nirvan A
•Awesome
por Prashant S
•Compac
por SASANKA S
•good
por Roopa s
•Good
por �SADHARAN G
•good
por Maradona S
•Good
por Chozha D
•g
por Prashant N
•V
por Ravishankar J
•V
por abhilekh
•i
por Chandrasekar D
•E
por Suriyaprakash M
•G
por Kesavarajan P
•T
por Sebastian S
•I
por Guzal M
•T
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non-informative. Besides, the final quiz contained questions on the topics which were covered in the Weeks 2 and 3 only. So I had to guess as the videos and articles did not provide answers to them. The video with Citroen experience disappointed me as it was in Spanish with no English translation (sub-titres were not helpful at all as they just stated "Foreign"). If you target international audience, you must assume that not everybody speaks Spanish. But in general it was very informative course with lots of interesting articles to read. Thank you.
por Gautham G
•The first course (Market Research and Consumer Behavior) was a scary one and set a very low bar. This one (Positioning) reassured me and was a good course to go through. Interesting material taken in an interesting manner. Kudos to the instructor too.
Points of improvement:
Translation/subtitles aren't good enough. I wanted to correct them, but the correction process isn't easy. In one video, a guy speaking in French had no subtitles below.
I was expecting more on the practical tools part - for eg: spider web perceptual maps