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Volver a Positioning: What you need for a successful Marketing Strategy

Opiniones y comentarios de aprendices correspondientes a Positioning: What you need for a successful Marketing Strategy por parte de IE Business School

821 calificaciones
171 reseña

Acerca del Curso

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Principales reseñas

20 de dic. de 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

7 de feb. de 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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51 - 75 de 169 revisiones para Positioning: What you need for a successful Marketing Strategy

por JOHN P B

24 de jun. de 2019

This is an amazing course which is quite interesting and informative.

por Sthepanie P

8 de sep. de 2019

Course material is straightforward and simple. Really learned a lot.

por Karlanie B

24 de oct. de 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

por Cartagena P O A

24 de dic. de 2019

Me agrado mucho el curso y con los conceptos claros y directos.

por Ana R P

5 de mar. de 2018

Thank you so much to the instructor for instructing Ana Pelayo.


1 de ago. de 2020

the positioning course form marketing strategy is very useful.

por Bayram F B

26 de jul. de 2020

I learned positioning very well from the vauable course !!

por Derek D K

30 de jun. de 2019

With each course I am building on Marketing fundamentals

por Kamile K

13 de dic. de 2019

Great, detailed course, very well structured. Loved it!


12 de jun. de 2019

it's really new experience for me . it'really good

por Shane M

22 de feb. de 2021

Very interesting and a great selection of reading

por Nagadesi S

30 de mar. de 2020

Great explanation and very informative. Thank you

por Marco A D

26 de sep. de 2020

Best in class. I enjoy it, and I learn a lot.

por Koyna G

23 de oct. de 2020

the course was very good. it helped me a lot

por MD S S

28 de jul. de 2020

Great Professor,simply explained everything.

por Sankar A

11 de mar. de 2018

Very Good and useful Program guiding the s

por Abhijit D

26 de may. de 2020

thank you for this course . great content

por rakesh s

24 de sep. de 2018

very good course to learn. Good insights

por Apurva V

26 de oct. de 2018

Good Detailed & very informative course

por Manuel A R S

14 de jun. de 2019

Buen material. Muy práctico!!! :)

por Azeem I

20 de may. de 2018

Great course and learning source.

por Jacobo S

10 de nov. de 2020

Back to basics! but still great

por ciro

22 de jul. de 2019

Very good content and process

por Natasha T

19 de nov. de 2016

Great course for marketers!

por Dr. S A

13 de may. de 2020

Increase conceptual Skills