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Volver a Positioning: What you need for a successful Marketing Strategy

Opiniones y comentarios de aprendices correspondientes a Positioning: What you need for a successful Marketing Strategy por parte de IE Business School

715 calificaciones
154 reseña

Acerca del Curso

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Principales reseñas

20 de dic. de 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

7 de feb. de 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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51 - 75 de 151 revisiones para Positioning: What you need for a successful Marketing Strategy

por MD S S

28 de jul. de 2020

Great Professor,simply explained everything.

por Sankar A

11 de mar. de 2018

Very Good and useful Program guiding the s

por Abhijit D

26 de may. de 2020

thank you for this course . great content

por rakesh s

24 de sep. de 2018

very good course to learn. Good insights

por Apurva V

26 de oct. de 2018

Good Detailed & very informative course

por Manuel A R S

14 de jun. de 2019

Buen material. Muy práctico!!! :)

por AzeemImam

20 de may. de 2018

Great course and learning source.

por Jacobo S

10 de nov. de 2020

Back to basics! but still great

por ciro

22 de jul. de 2019

Very good content and process

por Natasha T

19 de nov. de 2016

Great course for marketers!

por Dr. S A

13 de may. de 2020

Increase conceptual Skills

por Valarmathi .

3 de nov. de 2020

Thank you so much sir.

por Ashutosh k y

28 de sep. de 2020

excellent course

por Sushil K

7 de oct. de 2018

excellent course

por charles t

24 de feb. de 2018

fantastic course

por José L O E

5 de may. de 2020

very insightful


9 de abr. de 2020

Extremely good!


7 de sep. de 2020

Good learning.

por Bernardo R

29 de oct. de 2017

Great content!

por Nhat Q L

3 de feb. de 2019

Great course!

por ABU S M

25 de sep. de 2020

nice course

por Shashavalli P

5 de oct. de 2018

Good course

por MS. C J A C

17 de jun. de 2020


por Ajay s

27 de mar. de 2018

very good

por Nirvan A

8 de sep. de 2020