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Volver a Positioning: What you need for a successful Marketing Strategy

Opiniones y comentarios de aprendices correspondientes a Positioning: What you need for a successful Marketing Strategy por parte de IE Business School

821 calificaciones
171 reseña

Acerca del Curso

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Principales reseñas

20 de dic. de 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

7 de feb. de 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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126 - 150 de 169 revisiones para Positioning: What you need for a successful Marketing Strategy

por Ajay B

9 de feb. de 2019

Course was good. However, they didn't give the PPTs in this one

por Andres R

20 de jul. de 2018

Los ejercicios son bastante difíciles pero en general es bueno

por Esteban V B

4 de jul. de 2020

Buen curso. Problemas de audio cuando estaba en ambientes

por Chetan s

29 de sep. de 2018

Video needs to be still ellborative

por Aman C

6 de jun. de 2020

It's good or new experience for me

por Rahaf S

17 de jul. de 2020

Interesting accurate course.

por Krishnakumar R

17 de oct. de 2018

Good - need to be

por Rajaraman G

17 de mar. de 2019

Very Good Course

por VL

2 de dic. de 2018


por Cecibel G P

5 de ago. de 2020

Very useful

por Suresh P

28 de mar. de 2018

Need more

por Md S H

19 de jul. de 2019


por Rajneesh A

4 de ago. de 2017


por chiara c

18 de may. de 2019


por Santhoshkumar G

28 de mar. de 2018


por Nicholas M F

10 de ago. de 2017

Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.

por Tony J

9 de feb. de 2017

Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.

On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding

por Valentina Y A

28 de mar. de 2020

the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.

por Anders B

5 de may. de 2020

Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…

por Altamash H

26 de abr. de 2020

Giving 3 stars not for the content but for the quality, sound quality in some videos is very bad and in one video the interview was in a foreign language and subtitles were not there

por Niels G N

28 de may. de 2020

There are many typographical and continuity errors in this course. The quality of the videos is also questionable.

por Marco R

19 de jul. de 2020

Some part of the videos were inaudible and the transcripts were not well done

por Tricia A

6 de jul. de 2019

Good overview but lacks specific information that would be useful.

por Charles D

13 de ago. de 2021

Content was good. One of the videos in week 1 has terrible audio

por Fang S

28 de may. de 2018

I think the model quizes are not hard, but very tricky