Volver a Positioning: What you need for a successful Marketing Strategy
Opiniones y comentarios de aprendices correspondientes a Positioning: What you need for a successful Marketing Strategy por parte de IE Business School
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Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills.
The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.
Principales reseñas
20 de dic. de 2016
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
7 de feb. de 2018
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
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151 - 153 de 153 revisiones para Positioning: What you need for a successful Marketing Strategy
por Gagan K
•21 de may. de 2020
Very Basic Course. Quiz answers seem to be faulty and options seem to be very ambiguous
por fatemeh s
•23 de jul. de 2020
this thing ruined marketing for me
por Liliana L
•8 de ene. de 2020
Hola. Solicité ayuda para que me ayudaran a resolver un problema con la calificación del quiz por una falla en el sistema y nunca respondieron. No pude continuar con el curso.
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