Para quién es esta clase: This course is aimed at business-minded individuals interested in harnessing the power of pricing strategies to improve the profits of their own company or the company they are working for. A basic understanding of the principles of marketing and pricing would be an advantage but it is not essential.


Creada por:   IE Business School

  • Martin Boehm

    Enseñado por:    Martin Boehm, Professor of Marketing

    Dean of IE Business School
Información básica
Curso 2 de 5 en el Programa especializado Implementación del Marketing Mix.
Idioma
English
Cómo aprobarAprueba todas las tareas calificadas para completar el curso.
Calificaciones del usuario
4.6 stars
Average User Rating 4.6Ve los que los estudiantes dijeron
Programa

Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creadores
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Tarifa
AuditarComprar curso
Accede a los materiales del curso

Disponible

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Accede a los materiales con calificación

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Recibe una calificación final

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Obtén un Certificado para compartir

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Calificaciones y revisiones
Calificado 4.6 de 5 247 calificaciones

Very good course and practical as well. Thanks

Good introduction course with great lecturer.

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

Good introduction course