Acerca de este Curso

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Resultados profesionales del estudiante

17%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Inglés (English)

Habilidades que obtendrás

PricingPsychologyPrice DiscriminationPricing Strategies

Resultados profesionales del estudiante

17%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Inglés (English)

Instructor

ofrecido por

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IE Business School

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up92%(3,328 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

Demand Curve and Pricing

3 horas para completar
12 videos (Total 51 minutos), 9 lecturas, 4 cuestionarios
12 videos
Introduction to the course2m
Importance of Pricing4m
Pricing Complexity3m
Pricing Approaches2m
Cost Based Pricing4m
Cost Based Pricing Printer Example4m
Competition Based Pricing3m
Customer Based Pricing5m
Price Elasticity6m
Optimal Price2m
Expert Interviews: Felix Krohn of Wolters Kluwer10m
9 lecturas
How to Price Your Products1m
The Price is Wrong5m
Traditional Approaches to Pricing9m
£1100 for a hamburger?10m
Methods to Price Your Product12m
Pricing Fashion with Science15m
Price Elasticity of Demand3m
Why the Highest Price isn’t the Best Price20m
Pricing New Products16m
4 ejercicios de práctica
Practice Quiz on the Importance of Pricing3m
Practice Quiz on Price Elasticity7m
Practice Quiz for Optimal Price4m
Module 1 Graded Assessment35m
Semana
2

Semana 2

5 horas para completar

Determining Willingness to Pay

5 horas para completar
9 videos (Total 53 minutos), 7 lecturas, 2 cuestionarios
9 videos
Price Response Estimation3m
Market Data1m
Market Data Yogurt Example5m
Experiments6m
Expert Surveys3m
Customer Surveys7m
Customer Surveys Camera Example5m
Advanced (OPTIONAL): Conjoint Analysis18m
7 lecturas
Willingness to pay – definition and meaning10m
Link to the Pricing Simulation45m
Measuring Willingness-to-Pay50m
Price Testing7m
Experiments in Pricing10m
Best practices for every step of survey creation5m
A Review of Methods for Measuring Willingness-to-Pay50m
2 ejercicios de práctica
Practice Quiz on Price Experiments3m
Module 2 Graded Assessment30m
Semana
3

Semana 3

4 horas para completar

Playing the Pricing Piano or Price Discrimination

4 horas para completar
11 videos (Total 75 minutos), 5 lecturas, 3 cuestionarios
11 videos
Forms of Price Discrimination3m
Expert Interviews: Alejandro Hermo of Burger King11m
Product Versioning - Complements5m
Product Versioning - Substitutes6m
Bundling12m
Mixed Bundling Telecommunications Example8m
Purchase Quantity9m
Buyer Identification2m
Purchase Location2m
Time of Purchase5m
5 lecturas
Investopedia: What is Price Discrimination15m
Price Differentiation30m
Pay-per-laugh: Customers charged exactly for what they "consume"10m
1000% Price Markup?8m
The Price You Pay Depends on Time and Day5m
2 ejercicios de práctica
Practice Quiz on Bundling6m
Module 3 Graded Assessment34m
Semana
4

Semana 4

2 horas para completar

Pricing Psychology

2 horas para completar
9 videos (Total 36 minutos), 5 lecturas, 1 cuestionario
9 videos
Pricing experiments: Price as a quality indicator2m
Price Anchoring5m
Pricing experiments: The Decoy Effect3m
Prospect Theory5m
Price Endings3m
The Pain of Paying7m
Brief of the course3m
Ready to continue on this journey?50s
5 lecturas
Psychological Pricing: 4 Strategies, Examples and Tactics10m
Quality Perceptions, Hitting the Spot4m
A Luxury Example of Anchoring5m
Price Endings' Field Experiments Results40m
Pain of Paying, out in the Field5m
1 ejercicio de práctica
Module 4 Graded Assessment40m

Reseñas

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Marketing Mix Implementation

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