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Pricing Strategy, IE Business School

4.6
(509 calificaciones)

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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Principales revisiones

por BT

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

por SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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104 revisiones

por Trần Khánh

May 27, 2019

thanks to Coursera and Lecturers

por Chioma Okpara

May 13, 2019

Very detailed and insightful course. It is a gamechanger!

por Kelli Shuter Cessna

May 01, 2019

So much to learn but presented we

por Bhashkar Chandra Kandpal

Apr 17, 2019

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples

por NITYANAND KUMAR

Mar 13, 2019

e

por Gursharan Singh

Mar 11, 2019

goo

por Kinock Sebastian

Jan 31, 2019

I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .

por Luis Arthur Dantas de Freitas

Jan 20, 2019

Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!

por Raymond Cheng

Dec 25, 2018

Very challenging and informative. Thankful to be a part of this online course. Thank you, Mr. Boehm.

por Maaz Shahzad

Nov 28, 2018

Very Informative and gained a lot of skills