Mar 20, 2017
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
Jun 12, 2016
Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.
por ASHISH B•
Jul 11, 2017
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
por Helder R V•
Apr 27, 2016
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
por Mahmoud A•
Oct 07, 2019
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
por Anastasia D•
Apr 27, 2016
Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.
por Luis A D d F•
Jan 20, 2019
Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!
por Gabriel O C•
Jan 19, 2018
Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !
por Kiran M•
Oct 26, 2017
Excellent course on Pricing. Highly recommended to anyone who wants to learn the basics and intermediaries of Pricing!
por Ricardo D R R•
Dec 21, 2019
Excellent! Explains very well the topics in a dynamic way.
Excelente! Explica muito bem os tópicos e é dinâmico.
Nov 06, 2018
Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.
por César G•
Feb 26, 2017
Creo que contempla todos los temas, un poco de economía, estadística y varios libros interesantes. Lo recomiendo
Jun 07, 2016
Really good, essential course in the field with great lecturer and many helpful resources.
por Alejandra T V•
Feb 25, 2018
I now feel capable of setting prices for my future business and/or at a marketing management job. Thank you!
por Raymond C•
Dec 25, 2018
Very challenging and informative. Thankful to be a part of this online course. Thank you, Mr. Boehm.
por Nicolas M•
Jan 07, 2017
I really enjoyed following this course mixing theory, practice and insights for field professionals.
por Dylan M•
Oct 07, 2016
This course offered a lot of practical information that I plan to immediately apply in my job.
por Jacques K H•
Aug 26, 2017
I loved. Thank you very much for the course and for making me a better professional.
por Mukesh K B•
Dec 01, 2016
It was good course and has given me immense knowledge and new way to look pricing.
por Shubhang S•
Aug 10, 2016
Very detailed and a nicely structured program. Lectures were surprisingly precise!
Dec 23, 2019
This course was well structured to apply a pricing strategy at all the levels
por Adekola F•
Nov 06, 2017
The most difficult one yet in the specialization, very challenging but I tho
por Carol M•
Oct 17, 2018
Great explanation that suits everyone even those with no prior experience.
por Du Y•
Jun 26, 2018
It helps me a lot in learning the basic knowledge of pricing strategies.
por Ashim B•
Sep 24, 2018
Holistic approach to the understanding of pricing strategy.
por Satyam P•
Jun 23, 2016
Great Course and extensive learning modules. Thanks a lot.
por Chioma O•
May 13, 2019
Very detailed and insightful course. It is a gamechanger!