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Opiniones y comentarios de aprendices correspondientes a Pricing Strategy por parte de IE Business School

581 calificaciones
122 revisiones

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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Principales revisiones


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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51 - 75 de 120 revisiones para Pricing Strategy

por Alejandro L

May 27, 2017

Stunning and remarkable, Definitely worth every minute.

por Nana K

Aug 25, 2019

Très intéressant, on y découvre de nouvelles choses

por Ravindra S R

Aug 16, 2019

very informative and practice exercises were apt

por Ahmed N

Jul 01, 2016

extremely beneficial and high quality education

por Jady P

Dec 10, 2016

very awesome course! The professor is great!

por Maaz S

Nov 28, 2018

Very Informative and gained a lot of skills

por Colin M

Mar 10, 2018

Very well-constructed, informative course.

por Gediminas D

Oct 29, 2016

very good course. Interesting and useful.

por Chongtao P

May 20, 2017

very good course and I have learned lot

por Felipe A G c

Jan 27, 2017

grerat course, have a nice tips to use

por Magdolin A

Jun 30, 2019

Great Information and well presented.

por Alain C

Mar 10, 2018

Good Information and great learning.

por Krzysztof L

Aug 25, 2017

Great course with a lot of examples.

por rajat k

Jan 18, 2020

Insightful and crisp to understand

por Kelli S C

May 01, 2019

So much to learn but presented we

por Trần K

May 27, 2019

thanks to Coursera and Lecturers

por Dee M

Sep 14, 2016

Great course - very insightful


Dec 25, 2016

great, professional couse.

por Кабанова Е В

Dec 26, 2017

Thank you for the course!

por Xini W

Mar 19, 2017

Good introduction course

por Veronica F

Jan 29, 2017

Great course! A bit hard

por Ricardo R

Mar 29, 2016

Brilliant and Helpful

por Virendra G

Oct 10, 2016

Excellent course

por AmirReza M

Feb 15, 2017

It was amazing

por John F

Oct 10, 2016

Great course!