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Opiniones y comentarios de aprendices correspondientes a Pricing Strategy por parte de IE Business School

581 calificaciones
122 revisiones

Acerca del Curso

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Principales revisiones


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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101 - 120 de 120 revisiones para Pricing Strategy

por Ahmed N

Jul 25, 2019

It is very useful but full of mathematical complications i would rather to focus more over strategies. Nevertheless i have learned a lot

por Willy P B

Aug 10, 2016

Curso interesante y de utilidad pero con fallos en las lecciones.

Los exámenes son difíciles y requieren cálculos con excel

por Pravaal S

Oct 03, 2017

I didn't know how much science goes behind pricing. This course was an eye opener. Keep up the good work team.

por Bhashkar C K

Apr 17, 2019

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples

por Carole R

Dec 18, 2017

This course was very clear, all was well explained and well documented with many readings.

por Erico R

Jul 03, 2016

Pretty good introduction to the subject.

Well qualified instructors as well.

por paulo

Mar 12, 2017

Good introduction but nothing news have been presented

por Supramavi

Mar 26, 2017

Good introduction course with great lecturer.

por Madhavi N T

Oct 23, 2017

The course explained the strategy behin


Jun 06, 2016

worthy enrolling this course.

por Ahmed A

Nov 15, 2019

Informative and enhance my k

por Subir K G

Oct 30, 2018

Need more details of pricing

por Vinitt J

Aug 13, 2019

Great course


Mar 13, 2019


por sagar v

Sep 03, 2017

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful

por bhavik p m

Apr 03, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

por Tong Z

May 08, 2016

useful informations but not very helpful for practical situations.

por Ying S

Aug 29, 2017

the contents are not polished

por Karin M C

Apr 18, 2016

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

por Maria G

Jun 06, 2017

Very basic